Women in tech - How to boost diversity in the startup community — vídeo y transcripción

[00:03] [Music]
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[00:15] Welcome  to  the  Ethnic  podcast  where  we
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[00:17] discuss  technology  and  startups  and
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[00:19] invite  some  of  the  smartest  people  in
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[00:20] Barcelona  to  share  their  opinions.  Uh
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[00:23] the  topic  of  today  is  the  status  for
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[00:25] women  in  tech  in  Spain.  Uh  and  where  do
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[00:28] we  go  from  here?  uh  because  it's  it's
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[00:30] March  and  we  felt  it  was  you  know  in
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[00:32] this  place  we  do  this  podcast  every
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[00:34] month  and  we  felt  that  you  know  it's
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[00:35] natural  to  invite  some  of  the  most
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[00:37] brilliant  women  in  tech  in  Barcelona  and
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[00:39] and  and  and  ask  you  and  talk  to  you  I
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[00:41] mean  how  is  it  being  a  founder  here  so
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[00:43] around  the  table  I  start  from  with  you
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[00:45] Nina  Alo  you're  the  co-founder  and  CEO
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[00:48] of  ELP  uh  we  also  have  Helena  Torres
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[00:51] she's  the  co-founder  of  Bwoom  angel
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[00:53] angel  investor  here  in  Barcelona  and
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[00:55] also  the  board  director  of  fund  of  funds
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[00:58] And  uh  last  but  not  least,  Gina  Toast.
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[01:01] Uh  you  are  the  co-founder  of  Gap.  You
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[01:03] used  to  be  the  CEO  of  Gap.  Uh  tell  us.
[01:07] 
[01:07] No,  nothing.  I  I  just
[01:10] 
[01:10] um  increase  like  the  title  of  my  COO  to
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[01:13] CEO  so  I  can  focus  more  on  strategy  on
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[01:17] meat  and  long-term  and  not  be  on  the
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[01:19] daily  day  of  Gina  and  well  be  here  and
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[01:23] not  to  be  always  thinking  about  what's
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[01:26] happening  now  at  the  office.  M.  So,  it's
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[01:28] a  good  feeling.  Well,  it's  like  you're
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[01:30] seeing  your  kid  growing  up  and  you  need,
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[01:32] you  know,
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[01:33] to  be  the  kid,  not  your  kid.  So,  it's
[01:37] 
[01:37] it's  great.  You're  back  to  being  the
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[01:39] kid.  Yeah.  Okay.  Good.  Yeah,  that  sounds
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[01:42] good.  So,  uh  to  start  off,  uh  I  mean
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[01:45] being  an  entrepreneur  in  Barcelona  and
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[01:47] and  also  being  a  woman,  I  mean,  how  is
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[01:50] it  I'm  I'm  just  curious.  Uh  Elena,  you
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[01:52] you've  been  in  the  ecosystem  for  10
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[01:54] years.  I  That's  a  long  time.  Uh  I  mean
[01:57] 
[01:57] what's  what's  your  impression  of  of  yeah
[01:59] 
[01:59] being  yourself?  Okay.  Being  myself
[02:01] 
[02:01] that's  good.  So  thank  you  first  for
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[02:03] inviting  me.  Uh  so  being  an  entrepreneur
[02:07] 
[02:07] and  for  me  it's  the  same  as  being  a
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[02:09] woman.  So  it's  I'm  a  person  and  I'm
[02:12] 
[02:12] entrepreneur  but  it's  true  that  during
[02:14] 
[02:14] 10  years  it  has  changed  a  lot  and  before
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[02:18] you  said  you  were  an  entrepreneur  at  the
[02:20] 
[02:20] beginning  I  remember  2009  it  was  like
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[02:23] okay  what's  that?  uh  you  are  doing  these
[02:26] 
[02:26] things  that  only  few  people  do  and  we
[02:28] 
[02:28] don't  understand  and  what's  really  that
[02:30] 
[02:30] but  after  so  success  cases  that  have
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[02:33] been  so  much  exits  I  mean  being  an
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[02:36] entrepreneur  or  being  an  investor  of
[02:38] 
[02:38] entrepreneurs  is  something  that  now  it's
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[02:40] like  fashion  and  you  have  to  be  there  if
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[02:42] you  are  not  it's  you  are  so  uh  but  also
[02:46] 
[02:46] being  a  woman  so  I  think  it's  it's
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[02:50] it's  not  different  from  being  an
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[02:52] entrepreneur  but  it's  true  that  when  I
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[02:54] started  started  there  were  not  so  many.
[02:56] 
[02:56] Yeah.  Right.  So  it  was  an  advantage.
[02:58] 
[02:58] Yeah.  It  was  an  advantage.  Yes.  Everyone
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[03:00] reme  remembered  me.  So  it  was  easy  if
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[03:03] you  went  to  an  event  and  there  were  full
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[03:05] of  investors.  All  men.  Now  there  are
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[03:07] more  women  investors.  But  before  there
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[03:09] were  all  men  and  the  entrepreneurs  all
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[03:12] men.  So  you  were  there.  I  said  no  I  have
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[03:15] a  project.  So  I'm  a  woman.  They  remember
[03:17] 
[03:17] the  woman  that  was  in  the  cloud.  Yeah.
[03:20] 
[03:20] So  they  they  had  something  to  I  I  was
[03:23] 
[03:23] different.  Right.  that  was  enough  so
[03:25] 
[03:25] they  could  remember  me  so  I  could  follow
[03:27] 
[03:27] up  and  and  we  had  a  a  different
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[03:29] connection  so  it  was  an  advantage.  I
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[03:31] don't  think  being  a  woman  is  a
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[03:32] disadvantage  in  fact  no  the  contrary.
[03:35] 
[03:35] Yeah.  Yeah.  Yeah.  And  Nina  for  you  as
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[03:37] well.  I  mean  you've  been  both  been  here
[03:38] 
[03:38] and  also  in  the  states.  I  mean  you
[03:41] 
[03:41] you've  been  in  in  the  game  for  for  a
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[03:43] long  time  as  well.  Uh  for  you  I  mean  how
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[03:46] is  it  uh  being  an  entrepreneur  in
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[03:48] Barcelona  today?
[03:49] 
[03:49] I  I  would  like  to  say  that  I  thought
[03:52] 
[03:52] that  for  instance  in  the  states  was
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[03:53] going  to  be  quite  different.  I  think
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[03:55] being  an  entrepreneur  and  a  woman  is  is
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[03:58] super  tough,  is  super  hard,  super
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[04:00] difficult.  Maybe  because  I  have  two  kids
[04:02] 
[04:02] and  if  I  was  single  it  would  be
[04:04] 
[04:04] different  but  I  remember  when  I  when  I
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[04:07] arrived  in  San  Francisco  to  open  the
[04:09] 
[04:09] company  there  and  in  two  weeks  I  went  to
[04:12] 
[04:12] a  meeting  with  all  the  telos.  It  it  was
[04:15] 
[04:15] an  GCMA  um  meeting  all  the  Telos  and  big
[04:20] 
[04:20] big  boss  of  bosses  of  everything  and  I
[04:24] 
[04:24] was  having  a  a  conversation  with  uh  one
[04:26] 
[04:26] of  them  before  before  lunch  and  we  were
[04:29] 
[04:29] talking  my  last  company  was  about  mobile
[04:32] 
[04:32] television  that  was  pretty  new  at  that
[04:33] 
[04:34] moment  and  I  was  having  a  conversation
[04:35] 
[04:35] and  at  some  point  the  guy  says  to  me  so
[04:38] 
[04:38] what  do  you  do  at  the  company  and  then  I
[04:40] 
[04:40] said  to  him  I'm  the  CEO  and  then  he  said
[04:43] 
[04:43] to  me  are  you  the  CEO.  So  what  I
[04:47] 
[04:47] understood  is  that  I  should  be  the
[04:48] 
[04:48] marketing  director  at  that  moment.  So
[04:52] 
[04:52] and  this  is  something  that  happens
[04:53] 
[04:54] always.  Another  another  question  is  for
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[04:56] instance  in  you  used  to  go  for  beers
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[05:00] with  investors  when  you  are  an
[05:02] 
[05:02] entrepreneur  and  more  in  in  the  ballet  h
[05:05] 
[05:05] when  some  of  them  because  you  you you
[05:07] 
[05:07] you  really  start  very  close  uh
[05:10] 
[05:10] relationships  with  um  with  some
[05:12] 
[05:12] investors  and  you  know  first  time  you  go
[05:15] 
[05:15] for  beers  and  with  other  entrepreneurs
[05:17] 
[05:17] blah  blah  and  second  time  is  difficult
[05:19] 
[05:19] because  all  investors  have  um
[05:21] 
[05:22] girlfriends  and  it's  quite  different  And
[05:24] 
[05:24] at  the  very  end  you  realize  some  of  your
[05:26] 
[05:26] friends  go  for  beers  with  them  and  you
[05:29] 
[05:29] don't  go  for  beers.  It's  like  why?  I'm  a
[05:32] 
[05:32] woman  but  you  know  I'm  not  single.  I'm  I
[05:34] 
[05:34] already  have  but  you  know  it's  a  but
[05:37] 
[05:37] this  is  this  is  something  that  will
[05:38] 
[05:38] happen  always  and  independently  of  the
[05:41] 
[05:41] country  you're  living  in.  And  the  only
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[05:44] thing  we  can  do  is  is  to  support  other
[05:46] 
[05:46] women's  from  my  point  of  view.  Um  it's
[05:48] 
[05:48] really  tough  probably  because  um  you
[05:51] 
[05:51] know  women  take  a  lot  of  uh  social
[05:53] 
[05:53] responsibility  with  kids  with  moms  with
[05:56] 
[05:56] the  elderly  whatever  and  and  you  need  to
[06:00] 
[06:00] to  empower  them  from  my  point  of  view
[06:03] 
[06:03] right  I  mean  uh  Gina  I  mean  you  you  I
[06:06] 
[06:06] mean  raised  a  company  here  in  in
[06:09] 
[06:09] Barcelona  I  mean  compared  to  Nenah's
[06:12] 
[06:12] experience  can  you  can  you  recognize
[06:14] 
[06:14] some  of  the  same  patterns?  Well,
[06:16] 
[06:16] compared  to  Nina's  and  Elena's
[06:18] 
[06:18] experience,  I'm  I  don't  have  the  the
[06:21] 
[06:21] same  amount  of  experience.  I've  been  an
[06:23] 
[06:23] entrepreneur  for  four  years.  I  used  to
[06:25] 
[06:25] be  a  journalist,  previously  a  tech
[06:26] 
[06:26] journalist.  Uh  well,  for  me  it  was  I
[06:30] 
[06:30] won't  say  easy  because  it's  never  easy,
[06:33] 
[06:33] but  because  there  was  a  group  of  women
[06:37] 
[06:37] and  and  a  lot  of  entrepreneurs  in
[06:39] 
[06:39] Barcelona,  it  was  kind  of  easy  for  me  to
[06:42] 
[06:42] get  in  to  know  them  because  everyone  is
[06:44] 
[06:44] empower  empowering  each  other.  It  for
[06:47] 
[06:47] example,  I  I  didn't  know  Nina,  but  I
[06:49] 
[06:49] know  Elena  and  and  even  though  we  don't
[06:52] 
[06:52] work  together,  I'm  sure  we  can  do  a  lot
[06:54] 
[06:54] of  things  together  in  the  same
[06:55] 
[06:55] environment.  So  for  me  maybe  because  the
[06:58] 
[06:58] environment  is  more  mature  we  can
[07:00] 
[07:00] increase  we  can  increase  uh  you  know  the
[07:02] 
[07:02] empowerment  and  and  and  to  help  each
[07:04] 
[07:04] other.  Right.  And  and  I  mean  uh  when  you
[07:07] 
[07:07] started  out  uh  was  it  was  it  as  easy  as
[07:11] 
[07:11] it  is  today?  I  mean  it's  pretty  new.  I'm
[07:14] 
[07:14] I'm  I'm  a  noob.  It's  been  only  four
[07:17] 
[07:17] years  since  I  founded  the  company.  It's
[07:19] 
[07:19] going  to  be  five  years  this  year  but
[07:21] 
[07:21] yeah  I  don't  have  the  same  amount  of
[07:23] 
[07:23] experience  as  them.  Right.  Right.  Right.
[07:25] 
[07:25] uh  going  forward,  I  mean  uh
[07:29] 
[07:29] to  to  get  uh  I  mean  uh  a  big  issue  these
[07:33] 
[07:33] days  is  uh  getting  women  into  more
[07:36] 
[07:36] manager  positions  in  startups.  I  mean  as
[07:38] 
[07:38] you  talk  about  you  know  you
[07:40] 
[07:40] weren't  expected  to  be  the  CEO  only  the
[07:43] 
[07:43] the  marketing  person  uh  and  uh  I've  been
[07:47] 
[07:47] reading  and  and  studying  uh  before
[07:49] 
[07:49] talking  to  you  guys  and  and  I've  been
[07:51] 
[07:51] thinking  I  mean  startups  itself  it
[07:53] 
[07:53] should  be  a  great  way  uh  for  uh  for for
[07:57] 
[07:57] women  to  early  on  get  these  kind  of
[07:59] 
[07:59] positions  right  where  you  know  in  a  big
[08:01] 
[08:01] corporation  maybe  would  be  be  harder  to
[08:03] 
[08:03] to  rise  to  the  top  is  is  that  right  or
[08:05] 
[08:05] what  do  you  think  Nina  Yeah,
[08:07] 
[08:07] I  I  think  the  startup  ecosystem  is  is  a
[08:10] 
[08:10] great  great  environment  for  women.  Yeah.
[08:13] 
[08:13] Um  and  also  because  women  are  really
[08:15] 
[08:15] talented.  I  mean  they  are  complete
[08:17] 
[08:17] people  from  my  point  of  view.  They  they
[08:20] 
[08:20] can  manage  many  different  um  many
[08:22] 
[08:22] different  tasks  and  and  startup
[08:26] 
[08:26] needs  this  this  behavior.
[08:30] 
[08:30] Um  see  I  think  I  I  yeah  corporates
[08:34] 
[08:34] corporates  are  different.  So  different
[08:36] 
[08:36] wages,  different  responsibilities.  You
[08:38] 
[08:38] don't  know  why  there's  no  board  member
[08:40] 
[08:40] in  Yeah.  Yeah.  Right.  I  mean  uh  for  you
[08:45] 
[08:45] Elena,  I  mean  is  this  something  that  you
[08:47] 
[08:47] also  I  mean  you're  meeting  probably  with
[08:49] 
[08:49] female  founders  I  mean  founders  of  of
[08:51] 
[08:51] all  kind  of  the  diversity.  Uh  do  you
[08:54] 
[08:54] think  also  that  I  mean  for  for  women
[08:57] 
[08:57] with  ambition?  I  mean  is  startup  ecos
[08:59] 
[08:59] the  start  of  ecosystem  a  great  place  to
[09:00] 
[09:00] start?  Of  course,  I  think  also  there  is
[09:03] 
[09:03] an  study  of  first  round  capital  that
[09:05] 
[09:05] they  they  did  after  13  years  of
[09:07] 
[09:07] investments  that  they  say  the  all  the
[09:09] 
[09:10] companies  they  had  diversity  on  they  get
[09:12] 
[09:12] a  63%  more  return  on  investment  than  the
[09:15] 
[09:15] ones  that  had  only  male  invest  male  male
[09:18] 
[09:18] management  team  male  founders.  So  that  I
[09:21] 
[09:21] don't  think  it's  about  male  female  it's
[09:22] 
[09:22] about  the  diversity  right  because  you
[09:25] 
[09:25] bring  different  points  of  view  and
[09:27] 
[09:27] that's  what  makes  you  richer.  So  it's
[09:29] 
[09:29] not  about  having  only  women  or  having
[09:31] 
[09:31] only  men  but  having  both  of  them  and
[09:33] 
[09:33] both  uh  both  views  will  make  you
[09:36] 
[09:36] increase.  So  startups  as  Nina  said  we  we
[09:39] 
[09:39] woman  we  are  more  uh  multitasking
[09:44] 
[09:44] uh  and  when  you  start  startup  you  don't
[09:46] 
[09:46] have  more  days  so  you  have  to  multitask
[09:48] 
[09:48] yes  or  yes  you  have  to  do  everything  so
[09:51] 
[09:51] that's  an  advantage  for  us  but  uh  I
[09:54] 
[09:54] don't  think  I  I I  really  think  it's  a
[09:56] 
[09:56] good  ecosystem  for  woman  I  think  it's  an
[09:58] 
[09:58] advantage  to  be  woman  I  have  two  kids
[10:00] 
[10:00] too  and  I  had  it  in  the  middle  of
[10:02] 
[10:02] everything
[10:04] 
[10:04] uh  but  uh  the  thing
[10:06] 
[10:06] is  if  you  are  a  woman  you  show  you  have
[10:10] 
[10:10] to  show  ambition.  I  think  the  problem
[10:11] 
[10:11] it's  not  being  a  woman  but  to  have  the
[10:14] 
[10:14] ambition  that  the  startup  ecosystem
[10:16] 
[10:16] wants  about  an  entrepreneur  being  a  man
[10:19] 
[10:19] or  being  a  woman.  If  you  are  there  you
[10:21] 
[10:21] show  ambition,  you  have  the  vision.  Uh
[10:23] 
[10:23] people  want  woman.  Yeah.  Exactly.  I  mean
[10:25] 
[10:25] when  you  are  investing  in  startups
[10:27] 
[10:27] yourself  are  you  looking  to  diversity
[10:28] 
[10:28] when  when  you're  looking  to  to  invest  in
[10:30] 
[10:30] someone?  I  look  to  the  person.  Not
[10:32] 
[10:32] really.  Not  uh  I  would  prefer  to  have
[10:34] 
[10:34] more  woman  uh  projects.  It's  true  there
[10:37] 
[10:37] are  not  so  many  uh  and  there  should  be
[10:40] 
[10:40] more  grow  uh  more  people  going  yes  I  can
[10:44] 
[10:44] but  at  the  end  I  look  you  I  look  to  the
[10:46] 
[10:46] person  and  how  is  and  how  passionate  is
[10:49] 
[10:49] about  the  project.  Uh  but  it's  true  when
[10:53] 
[10:53] you  really  find  a  woman  that  it's
[10:55] 
[10:55] passionate  ambitious  I  mean  that's  a
[10:57] 
[10:57] project  you  have  to  invest  in  because
[10:59] 
[10:59] she's  going  to  give  all  the  soul.  I'm
[11:00] 
[11:00] not  saying  that  men  are  not  going  to
[11:02] 
[11:02] give  it,  but  uh  if  the  woman  makes  this
[11:06] 
[11:06] step,  she's  going  to  give  everything
[11:08] 
[11:08] there.  Right.  Right.  I  guess  she's
[11:10] 
[11:10] talking  about  you  and  I  mean  you  have  a
[11:13] 
[11:13] diverse  uh  you  know  founder  group  at
[11:15] 
[11:16] Gap.  I  mean  how  has  that  been  for  you?  I
[11:18] 
[11:18] mean  uh  yeah  to  work  alongside  I  mean  do
[11:21] 
[11:21] you  think  that  you  have  some  strengths
[11:23] 
[11:23] that  I  mean  that  that  a  startup  that
[11:25] 
[11:25] only  women  or  only  men  uh  doesn't  have?
[11:28] 
[11:28] Well,  our  founding  group  is  very
[11:31] 
[11:31] diverse.  We  have  Chama  Far  that  he's  a
[11:33] 
[11:33] serial  entrepreneur.  He  has  founded  a
[11:35] 
[11:35] lot  of  companies.  He  had  a  lot  of  exits
[11:37] 
[11:37] and  he's  very  successful.  We  also  have
[11:40] 
[11:40] uh  Javier  Kasarees  that  he's  a  tech  guy,
[11:43] 
[11:43] a  super  freak  that  everyone  in  the  tick
[11:45] 
[11:45] area  freak  area  knows.  And  there's  also
[11:48] 
[11:48] me  that  I  used  to  be  a  journalist  but
[11:50] 
[11:50] when  we  started  Jama  was  more  into  the
[11:53] 
[11:53] um  executive  finance  uh  side  of  the
[11:57] 
[11:57] company.  Javier  was  in  the  tech  side  and
[11:59] 
[11:59] I  was  doing  every  everything  in  between
[12:03] 
[12:03] because  yeah  you  have  to  multitask  and
[12:06] 
[12:06] I'm  sure  they  they  saw  something  in  me
[12:10] 
[12:10] because  they  didn't  say  okay  the  girl
[12:12] 
[12:12] she  can  you  know  serve  coffee  and  do  uh
[12:15] 
[12:16] photocopies  and  things  like  this.  No,
[12:17] 
[12:17] they  say  okay  let's  work  together.  And
[12:19] 
[12:19] the  three  of  us  starting  working
[12:21] 
[12:21] together  and  we  raise  a  kid  that  now  is
[12:24] 
[12:24] kind  of  big.  Yeah.  Exactly.  Exactly.  I
[12:27] 
[12:27] mean  when  you're  hearing  this  I  guess
[12:28] 
[12:28] it's  exactly  what  you're  saying.  Yes.  I
[12:30] 
[12:30] mean  you  that's  a  woman  entrepreneur
[12:33] 
[12:33] every  investor  is  looking  for  right.
[12:34] 
[12:34] Right.  Right.  So  I  mean  so  basically  all
[12:36] 
[12:36] all all  founders  should  look  to  some  of
[12:38] 
[12:38] these  I  mean  multitasker  women  uh  on  on
[12:40] 
[12:40] their  teams.  I  mean  for  you  uh  you're  a
[12:43] 
[12:43] soul  founder.  Uh  no  no  I  co-ounded  the
[12:46] 
[12:46] company  with  business  angel  that  is
[12:48] 
[12:48] called  Carlos  Blanca.  All  right.  Of
[12:51] 
[12:51] course.  He's  he's  in  the  he's  not  in  the
[12:53] 
[12:53] daily  Okay.  Okay.  So  I  mean  h  how  does
[12:56] 
[12:56] that  work  that  relationship?  uh  it  works
[13:00] 
[13:00] um  we  meet  every  several  days  and
[13:05] 
[13:06] discuss  main  matters  but  uh  he's  not  in
[13:09] 
[13:09] the  in  the  founding  so  in  the  idea  in
[13:12] 
[13:12] the
[13:14] 
[13:14] Yeah  I  understand  yeah  yeah  I  mean  uh
[13:17] 
[13:17] going  forward  I  mean  you're  not  only
[13:18] 
[13:18] entrepreneurs  uh  I  think  we  have
[13:20] 
[13:20] established  that  I  mean  you  you're  much
[13:23] 
[13:23] more  than  that  and  and  you're  also  role
[13:25] 
[13:25] models  I  mean  for  for  people  that  are
[13:27] 
[13:27] you  know  coming  up  Wow.  I  mean,  you're
[13:29] 
[13:29] you're  nodding  your  head,  but  I  mean,
[13:30] 
[13:30] that's  that's  true.  So,  I  mean,  uh,  do
[13:34] 
[13:34] you  take  that  responsibility  seriously,
[13:36] 
[13:36] Helena?  Do  you  think  about  it  at  all?  I
[13:38] 
[13:38] said  no.  No.  No.  I  don't  think  um  I
[13:42] 
[13:42] mean,  if  you  say  that  you  are  putting  so
[13:43] 
[13:44] much  responsibility  over  us  that  I  don't
[13:46] 
[13:46] know  if  we  want  really  to  take  it.  We
[13:48] 
[13:48] already  have  a
[13:50] 
[13:50] company.  We're  a  startup.  That's  too
[13:52] 
[13:52] much  pressure.  Don't  put  more  on  us.  Uh
[13:55] 
[13:55] but  I  think  um  it's  not  about  being  Ron
[13:59] 
[13:59] Mole  but  about  talking  between  each
[14:01] 
[14:01] other  and  talking  about  with  other  woman
[14:04] 
[14:04] that  want  to  do  it  and  say  okay  I'm
[14:06] 
[14:06] here.  I  I  haven't  sold  the  company  yet.
[14:09] 
[14:09] I  hope  to  have  it  to  sol  it  sell  it
[14:11] 
[14:11] someday  but  at  the  end  I'm  doing  my
[14:14] 
[14:14] dream.  Yeah.  And  why  don't  you  follow
[14:16] 
[14:16] your  dream?  So  it's  not  about  rolling
[14:18] 
[14:18] role  model  but  about  sharing  experience
[14:21] 
[14:21] about  empowering  about  giving  visibility
[14:23] 
[14:23] to  other  women  about  making  more  visible
[14:27] 
[14:27] all  the  community  that  yes  let's  go  and
[14:29] 
[14:29] see  what  happens  some  will  be  successful
[14:32] 
[14:32] some  no  but  they  will  learn  on  the
[14:34] 
[14:34] middle  and  maybe  in  the  next  one  so  it's
[14:37] 
[14:37] not  I  don't  I  would  not  put  the  pressure
[14:39] 
[14:39] on  the  role  modeling  but  about  sharing
[14:42] 
[14:42] and  about  uh  growing  together.  Exactly.
[14:45] 
[14:45] I  mean  uh  that  that's  very  good  points
[14:48] 
[14:48] but  if  if  tomorrow  I  mean  if  tomorrow  uh
[14:51] 
[14:51] there  would  should  be  you  know  done  some
[14:54] 
[14:54] concrete  uh  what  can  I  say  concrete
[14:57] 
[14:57] things  uh  concrete  move  uh  to  to  make  uh
[15:01] 
[15:01] to  empower  more  women  uh  in  in  Spain  uh
[15:04] 
[15:04] to  to  be  entrepreneurs.  I  mean  what  what
[15:06] 
[15:06] should  that  be?  I  mean  and  this  is  a  big
[15:08] 
[15:08] question  but  I  don't  know.
[15:11] 
[15:11] You  have  I  have  no  clue.  I  don't  know.  I
[15:13] 
[15:13] think  that  we  have  to  work  together  and
[15:15] 
[15:15] work  in  our  project  and  things  will
[15:18] 
[15:18] come.  I  mean  um  there's  no  a  path  I
[15:21] 
[15:21] think  there's  not  a  move  like  we  have  to
[15:24] 
[15:24] do  this  this  this  and  we  if  we  want  to
[15:26] 
[15:26] achieve  that.  No,  it's  a  lot  of  things
[15:28] 
[15:28] that  a  lot  of  people  has  to  do  together
[15:32] 
[15:32] or  separately  that  would  lead  us  to  you
[15:35] 
[15:35] know  to  become  a  better  tech  hub.  It
[15:38] 
[15:38] it's  it's  hard  work.  Yes,  it's  it's  hard
[15:41] 
[15:41] work  but  everyone  in  their  project  with
[15:44] 
[15:44] help  Elena  with  Bon  me  with  Gab  everyone
[15:47] 
[15:47] with  their  project  and  with  our  own
[15:50] 
[15:50] little  success  daily  success.  Sometimes
[15:52] 
[15:52] it's  a  daily  success  like  hey  I  didn't
[15:54] 
[15:54] die  today  keep  up  the  good  work.  Right.
[15:57] 
[15:57] Right.  Um  that  that  are  going  to  lead  us
[16:00] 
[16:00] to  something  a  better  future.  H  that's
[16:03] 
[16:03] cool.  Uh  I'm  I'm  I'm  curious  and  I  mean
[16:06] 
[16:06] we  got  to  dive  dive  into  this  a  bit.  Uh
[16:09] 
[16:09] but  uh  always  when  you  read  and  I  I  do
[16:11] 
[16:12] research  uh  before  I  I  talk  to  smart
[16:14] 
[16:14] people  like  you  and  I  they're  coming  in
[16:16] 
[16:16] here,  you  know,  without  any  research.
[16:18] 
[16:18] And  I  mean  what  what  that  comes  to  me
[16:20] 
[16:20] again  and  again  is  that  u  is  that  I  mean
[16:25] 
[16:25] women  aren't  taken  as  serious  as  uh  as
[16:29] 
[16:29] uh  as  men  in  in  some  organizations.  And
[16:31] 
[16:31] I  mean  Nina  is  telling  how  is  you  know
[16:33] 
[16:34] your  experience  in  the  US.  Uh  it  was  it
[16:37] 
[16:37] was  just  the  first  impression  first
[16:39] 
[16:39] impression  get  into  the  the  the  day  work
[16:41] 
[16:41] and  things  are  Yeah.  And  I  mean  I  don't
[16:43] 
[16:43] know  this  is  not  like  an  established
[16:45] 
[16:45] fact  or  anything  but  I'm  I'm  just
[16:46] 
[16:46] curious.  I  mean  h  how how  how  what  is
[16:50] 
[16:50] your  opinion  you  know  on  this  in  in
[16:52] 
[16:52] Spain?  Have  you  Helena  ever  as  a  founder
[16:55] 
[16:55] I  mean  has  your  opinions  ever  like  been
[16:59] 
[16:59] worth  less  to  to  some?  On  the  contrary  I
[17:02] 
[17:02] I  I  have  a  very  positive  view  on
[17:05] 
[17:05] everything.
[17:06] 
[17:06] Uh  I've  been  since  I'm  in  the
[17:09] 
[17:09] entrepreneur  world  I  think  we  should
[17:10] 
[17:10] separate  corporate  world  and
[17:12] 
[17:12] entrepreneur  world.  It's  different  how
[17:14] 
[17:14] it  works.  But  for  me,  I've  been  taken
[17:17] 
[17:17] seriously.  Not  being  a  not  because  being
[17:19] 
[17:19] a  woman,  not  being  a  man,  because  me.
[17:22] 
[17:22] That  was  my  opinion.  And  it  was  taken
[17:24] 
[17:24] seriously  because  it  made  sense.  Maybe
[17:26] 
[17:26] it  has  not  made  sense.  I  would  not  have
[17:29] 
[17:29] been  taken  seriously  as  anyone.
[17:33] 
[17:33] So  I  don't  think  I  I  really  I  don't
[17:37] 
[17:37] think  that  being  a  woman  is  it's  uh  it's
[17:39] 
[17:40] a  problem.  Uh  it's  true  that  uh  it's  the
[17:43] 
[17:43] attitude  also  you  show  since  the
[17:45] 
[17:45] beginning.  It's  all  a  lot  about  the
[17:47] 
[17:47] attitude.  Yeah.  I  think  that  uh  as  I
[17:50] 
[17:50] said  before  uh  as  a  woman  we  have  to  be
[17:53] 
[17:53] able  to  do  the  first  step  and  to  let's
[17:55] 
[17:56] go  for  it.  All  three  of  us  we  have  done
[17:58] 
[17:58] that.  But  there  are  a  lot  of  women  that
[18:00] 
[18:00] are  think  should  I  do  or  not.  M  but  once
[18:03] 
[18:03] you  do  it  you  are  treated  with  a  lot  of
[18:05] 
[18:05] respect  because  you  are  there  you  are
[18:07] 
[18:07] following  your  dream  and  you  are
[18:09] 
[18:09] fighting  to  to  increase  to  grow  a
[18:11] 
[18:11] company  that  started  from  zero  and  you
[18:14] 
[18:14] are  putting  everything  you're
[18:15] 
[18:15] multitasking  so  that's  the  respect  you
[18:18] 
[18:18] get  as  any  male  or  any  woman  because
[18:22] 
[18:22] when  you  talk  you  know  what  you  are
[18:25] 
[18:25] talking  when  you  are  saying  and  people
[18:27] 
[18:27] listen  to  you  not  because  you're  a  woman
[18:29] 
[18:29] or  a  man  because  you  make  sense  correct
[18:31] 
[18:31] there's  there's  thing  that  Elena  said
[18:34] 
[18:34] the  most  important  part  is  taking  the
[18:36] 
[18:36] risk  that  is  the  most  important  part.  So
[18:39] 
[18:39] we  have  to  empower  people  take  the  risk
[18:42] 
[18:42] and  feel  the  fear  and  do  it  anyway.  It's
[18:45] 
[18:45] a  leap  of  faith.  Yeah.  You  have  to  jump.
[18:48] 
[18:48] You  don't  know  if  there's  water  but  you
[18:50] 
[18:50] have  to  jump.  And  and  this  is  maybe  the
[18:53] 
[18:53] biggest  issue  then.  I  mean  that  not
[18:56] 
[18:56] enough  are  taking  this  risk.  Yeah.  So  so
[18:59] 
[18:59] how  can  we  change  that?  I  mean  is  that's
[19:02] 
[19:02] a  that's  a  that's  a  huge  question  but  I
[19:04] 
[19:04] I  mean  why why  did  you  take  the  risk
[19:06] 
[19:06] personally?  I  did  it  because  I  believed
[19:09] 
[19:09] in  the  idea  of  of  the  company  because  we
[19:13] 
[19:13] are  there  was  a  problem  in  the  market
[19:15] 
[19:15] and  we  try  to  find  a  solution  to  solve
[19:18] 
[19:18] it  and  and  we  go  and  we  went  for  it.
[19:21] 
[19:21] That's  why  I  took  the  risk  because  I
[19:23] 
[19:23] believed  not  in  myself  but  in  the  idea
[19:25] 
[19:25] and  I  and  I  thought  okay  maybe  I  can  add
[19:29] 
[19:29] some  value  to  the  project  and  I  can  help
[19:32] 
[19:32] increase  the  you  know  to  to  be  a  company
[19:35] 
[19:35] not  just  a  PowerPoint  and  an  Excel  file.
[19:37] 
[19:37] Um  but  then  uh  I  don't  know  what  what  we
[19:41] 
[19:41] have  to  do.  I  don't  know.  I  really
[19:43] 
[19:43] really  don't  know.  Maybe  maybe  it's
[19:44] 
[19:44] about  seeing  your  parents  do  differently
[19:48] 
[19:48] maybe  at  school.  I  don't  know.  Maybe
[19:50] 
[19:50] media.  No,  I  mean  Nina,  why  did  you  take
[19:53] 
[19:53] the  risk?  Why  did  you  I  mean  jump?  I  I
[19:55] 
[19:55] must  say  that  I  I  thought  many  times
[19:58] 
[19:58] many  times  I  was  going  to  start  the
[20:00] 
[20:00] company  and  at  that  moment  I  always
[20:02] 
[20:02] thought  oh  no  I'm  not  ready  yet.  And
[20:04] 
[20:04] this  is  something  that  happened  to  me
[20:06] 
[20:06] because  I'm  a  woman.  I'm  sure  I'm  sure
[20:09] 
[20:09] now  I  see  myself  as  a  person  first.  Um
[20:13] 
[20:13] but  I  I  thought  about  the  company  many
[20:15] 
[20:15] times  before  I  started.  And  and  this  is
[20:17] 
[20:17] like  a  character  characteristic  that  I
[20:20] 
[20:20] mean  you  go  over  things  more
[20:22] 
[20:22] deliberately  maybe  than  than  men  do.  I
[20:24] 
[20:24] mean  you  think  about  more  things  I  mean
[20:26] 
[20:26] uh  that  thing  can  go  wrong  or  No  no
[20:29] 
[20:29] no  but  um  no  but  men  this  is  about
[20:35] 
[20:35] society.  So  men  are  are  taught  to  be
[20:39] 
[20:39] free.  So  I  feel  free  but  I  feel  free  now
[20:42] 
[20:42] or  since  10  years  ago  but  they  feel  free
[20:47] 
[20:47] since  the  very  beginning  and  the  world
[20:49] 
[20:49] is  for  them.  So  they  get  ready  for
[20:52] 
[20:52] whatever  in  the  women  are  different.
[20:56] 
[20:56] So  women  are  are  are  taught  more  in  in
[21:00] 
[21:00] relation  to  others  and  the  importance  in
[21:04] 
[21:04] relation  to  others  in  relation  to  a
[21:05] 
[21:05] partner  in  a  couple  in  relation  to  a
[21:08] 
[21:08] family  in  and  it's  about  breaking  this
[21:11] 
[21:11] these  models  and  we  have  to  but  we're
[21:15] 
[21:15] helping  we're  we're  helping  just  by
[21:17] 
[21:17] doing  it  and  I  I  see  that  with  my
[21:18] 
[21:18] friends  um  and  I  I  really  enjoy  giving
[21:23] 
[21:23] advice  because  I  know  what  they  are
[21:24] 
[21:24] expecting.  So  when  when  a  friend  that  is
[21:26] 
[21:26] not  in  the  startup  ecosystem  asks  you
[21:30] 
[21:30] something  in  my  case  they're  asking  you
[21:33] 
[21:33] um  a  different  point  of  view  and  I
[21:35] 
[21:36] really  enjoy  that  because  I  I  feel  super
[21:38] 
[21:38] free  always  and  I  say  always  what  I
[21:40] 
[21:40] think  and  this  is  really  interesting  so
[21:42] 
[21:42] and  they  look  for  you  Nina  this
[21:45] 
[21:45] happening  to  me  in  the  office  what  would
[21:47] 
[21:47] you  do  oh  please  why  are  you  why  are  you
[21:49] 
[21:50] um  handling  that  why  don't  you  go  and
[21:52] 
[21:52] talk  to  whatever  and  I  I  just  uh  say
[21:55] 
[21:55] what  I  I  feel  I  I  I  I  would  like  to  to
[21:59] 
[21:59] receive.  Right.  Right.  I  mean  uh  that's
[22:02] 
[22:02] very  interesting  and  that's  that's  I
[22:03] 
[22:03] mean  that's  brilliant.  Uh  but
[22:05] 
[22:05] uh  moving  a  bit  forward  with  this  I  mean
[22:08] 
[22:08] we  we  all  uh  before  March  I  mean  there
[22:12] 
[22:12] was  all  this  Uber  incident  Susan  Fowler
[22:15] 
[22:15] I  mean  being  very  open  about  these
[22:17] 
[22:17] things  and  there's  been  I  mean  a  huge
[22:19] 
[22:19] aftermath  uh  uh  and  and  reading  you  know
[22:23] 
[22:23] a  lot  of  technology  news  here  from  Spain
[22:26] 
[22:26] you  very  rarely  hear  about  this  kind  of
[22:28] 
[22:28] news  here  but  is  it  because  it  doesn't
[22:31] 
[22:31] exist  or  is  it  because  uh  people  doesn't
[22:34] 
[22:34] speak  about  it  or  is  it  because  I  mean
[22:35] 
[22:36] we  solved  it.  I  mean  what  do  you  think
[22:37] 
[22:37] Gina?  I  think  that  we  take  everything
[22:39] 
[22:39] that  it's  normal  something  like  this
[22:41] 
[22:41] it's  normal  in  in  our  society  tech
[22:45] 
[22:45] environment  is  not  uh  more  more  how  do
[22:48] 
[22:48] you  say  it  in  English  um  machista
[22:52] 
[22:52] macho  macho  yeah  you  you  I  think  that
[22:57] 
[22:57] this  happens  in  all  the  layers  of  the
[22:59] 
[22:59] society  not  only  in  a  in  a  company  but
[23:02] 
[23:02] also  in  a  bar  in  a  football  field  in  a
[23:05] 
[23:05] playground  this  happening  everywhere  So
[23:07] 
[23:07] we  need  to  to  to  point  I  think  it's  not
[23:11] 
[23:11] about  pointing  out  what's  what's  bad  but
[23:13] 
[23:14] pointing  out  what's  good  and  to
[23:16] 
[23:16] normalize  something  like  hey  we  are  CEOs
[23:19] 
[23:19] of  our  own  companies  and  we  are
[23:20] 
[23:20] empowered  and  we  and  we  can  do  whatever
[23:23] 
[23:23] we  want  because  this  is  who  we  are  we
[23:26] 
[23:26] don't  have  to  live  in  fear  of
[23:28] 
[23:28] relationship  we  don't  have  to  live  in
[23:29] 
[23:29] fear  like  could  I  be  uh  possible  to  do
[23:33] 
[23:33] so  or  or  no  no  you  you  have  to  empower
[23:36] 
[23:36] power  yourself  and  say,  "Hey,  I'm  a
[23:38] 
[23:38] woman  and  I'm  a  person.  I'm  a  human
[23:41] 
[23:41] being  and  I  can  do  whatever  I  want
[23:43] 
[23:43] because  this  is  my  life  and  this  is  my
[23:45] 
[23:45] body  and  this  is  my  society,  my  family,
[23:47] 
[23:47] my  friends.  So,  go  for  it."  Right.
[23:50] 
[23:50] Right.  That  was  a  good  speech.  Yeah.
[23:52] 
[23:52] Let's  go.  Yeah.  See,  you're  sitting
[23:54] 
[23:54] there  like,  "Yes,  yes,
[23:58] 
[23:58] she  inspires  me."  Oh,  that's  great.  I
[24:01] 
[24:01] mean,  uh,  and  I  agree.  I  mean,  of
[24:04] 
[24:04] course,  we  should  focus  on  on  the
[24:05] 
[24:05] positive  things.  and  and  the  powering
[24:07] 
[24:07] factors  and  there  there  are  some  things
[24:10] 
[24:10] going  on  in  Barcelona.  I  mean  there  are
[24:11] 
[24:11] some  forums  for  women  in  tech,  women  in
[24:13] 
[24:13] mobile.  Are  you  in  are  you  involved  in
[24:16] 
[24:16] any  of  this  in  any  way?  Both  both.  Both
[24:20] 
[24:20] both  women  in  tech  and  woman  for  tech
[24:22] 
[24:22] and  and  women  in  mobile  for  example.
[24:25] 
[24:25] Yes.  Um  we  we're  trying  to  group  oursel
[24:28] 
[24:28] in  in  an  environment  that  we  feel
[24:30] 
[24:30] comfortable  cuz  that  that's  what  it's
[24:32] 
[24:32] all  about  you  know  creating  an
[24:34] 
[24:34] environment  where  you  can  I  don't  think
[24:36] 
[24:36] it's  only  being  comfortable  but  being
[24:38] 
[24:38] visible
[24:40] 
[24:40] so  I  think  that's  the  point  of  all  the
[24:42] 
[24:42] initiative  about  woman  in  tech  with  all
[24:45] 
[24:45] the  different  names  and  all  the
[24:46] 
[24:46] different  organization  but  at  the  end
[24:48] 
[24:48] it's  making  it  visible  saying  there  are
[24:50] 
[24:50] a  lot  more  than  you  think  and  let's
[24:54] 
[24:54] let's  uh  Make  it  visible  for  the
[24:56] 
[24:56] corporates,  for  the  startups  and  for  the
[24:58] 
[24:58] new  woman  that  will  join.  So  they  can  go
[25:01] 
[25:01] on.  There  is  a  Q  community.  You  can  be
[25:04] 
[25:04] visible  by  yourself  but  it's  better  if
[25:06] 
[25:06] you  go  with  a  group.  Yeah.  Go  together.
[25:09] 
[25:09] Yeah.  It's  uh  and  do  we  have  enough  of
[25:11] 
[25:12] these  kind  of  groups  these  kind  of  forms
[25:13] 
[25:13] or  is  it  I  think  there  are  too  many
[25:17] 
[25:17] in  the  sense  that  there  are  so  much
[25:19] 
[25:19] spread  that  uh  there  are  not  visible
[25:22] 
[25:22] enough  because  they  are  small.  So  what
[25:24] 
[25:24] we  have  to  do  and  and  there's  already
[25:26] 
[25:26] one  initiative  working  on  that  to  the
[25:28] 
[25:28] the  umbrella  and  group  all  together.  So
[25:31] 
[25:31] it's  stronger  because  you  all  go
[25:32] 
[25:32] together  all  with  each  specialization
[25:36] 
[25:36] you  know  mobile  uh  gaming  or  whatever
[25:40] 
[25:40] each  with  their  own  identity  but  being
[25:43] 
[25:44] woman  in  tech  as  a  whole  group  right  I
[25:46] 
[25:46] think  that's  the  the  point  if  you  are
[25:48] 
[25:48] together  you're  bigger  right  right  if
[25:51] 
[25:51] you  are  just  spread  you're  smaller  it's
[25:53] 
[25:53] like  individual  to  group  so  let's  make  a
[25:56] 
[25:56] bigger  group  and  there's  already  one
[25:57] 
[25:57] initiative  going  on  that  okay  so  things
[25:59] 
[25:59] are  happening
[26:01] 
[26:01] Okay,  we'll  we'll  hear  new  cannot
[26:02] 
[26:02] disclose  more  but  it's  secret.  It's
[26:04] 
[26:04] secret.  Okay,  very  interesting.  Very
[26:06] 
[26:06] interesting.  I  think  in  any  case  that  we
[26:09] 
[26:09] need  decision  makers.  If  we  don't  if  we
[26:11] 
[26:11] don't  have  people  able  to  take  decisions
[26:14] 
[26:14] in  business  matters.  So  women  mobile  or
[26:17] 
[26:17] in  tech  are  great.  We  love  them
[26:20] 
[26:20] beautiful  but  we  need  people  making
[26:22] 
[26:22] business  and  this  is  very  important.  So
[26:25] 
[26:25] we  need  people  in  the  high  high  whatever
[26:27] 
[26:27] corporate  is  going  to  buy  technology  in
[26:29] 
[26:29] whatever  right  and  the  more  we  have
[26:31] 
[26:32] people  on  on  top  positions  the  more  we
[26:34] 
[26:34] will  h  oh  that's  interesting  I  mean  uh
[26:36] 
[26:36] as  a  shift  this  year  we've  been  seeing
[26:38] 
[26:38] more  and  more  corporate  activity  within
[26:40] 
[26:40] the  startup  world  I  mean  corporate  are
[26:41] 
[26:41] are  moving  you  know  in  the  community  and
[26:44] 
[26:44] both  are  like  talking  investing  uh
[26:47] 
[26:47] partnering  with  with  startups  right  is
[26:49] 
[26:49] it  a  problem  that  I  mean  these
[26:51] 
[26:51] corporations
[26:52] 
[26:52] are  often  uh  filled  with  men  on  boards,
[26:56] 
[26:56] men  in  CEO  positions.  Is  is  this  is  this
[27:00] 
[27:00] an  issue?  What  do  you  think?  I  don't
[27:01] 
[27:01] know.  Maybe  they  can  answer  better  than
[27:04] 
[27:04] me.  Uh  what  do  you  think,  Nina?  You  you
[27:06] 
[27:06] brought  it  up.  You  know,  um  what  happens
[27:09] 
[27:09] is  that  men  are  very  corporate  and  they
[27:11] 
[27:11] do  sport  together.  They  go  and  play
[27:14] 
[27:14] golf.  Uh  it's  very  difficult  uh  to  find
[27:18] 
[27:18] a  man  uh  or  four  men  and  a  woman  in  a
[27:22] 
[27:22] golf  cart  together  or  they  go  whatever
[27:26] 
[27:26] they  share  their  hobbies  and  they  they
[27:28] 
[27:28] can  do  business  at  the  moment  and  on  our
[27:31] 
[27:31] side  we  have  to  wait  for  office  hours  to
[27:34] 
[27:34] do  the  business  or  they  go  let's  say
[27:37] 
[27:37] rotary  or  they  go  whatever.
[27:40] 
[27:41] So  the  more  so  things  are  changing  but
[27:44] 
[27:44] uh  there's  a  still  a  lot  of  this  this
[27:48] 
[27:48] business  way  of  doing  and  uh  yeah  yeah  I
[27:53] 
[27:53] don't  know  that's  some  good  questions  I
[27:54] 
[27:54] mean  you're  an  investor  yourself  and  I
[27:56] 
[27:56] mean  a  lot  of  more  corporates  are  coming
[27:58] 
[27:58] into  the  game  now  uh  what  do  you  think
[28:01] 
[28:01] for  I  mean  for  for  diverse  teams  to
[28:04] 
[28:04] prosper  uh  does  it  matter  that
[28:07] 
[28:07] corporates  are  as  as  Nina  is  pointing  to
[28:10] 
[28:10] very  I  mean  a  lot  of  men  does  it  matter
[28:13] 
[28:13] at  all  or  does  it  doesn't  it  matter  it
[28:15] 
[28:16] matters  sometimes  I  think  she  made  a
[28:18] 
[28:18] point  and  it's  the  fact  of  the
[28:20] 
[28:20] networking  I  mean  there  are  a  lot  of
[28:23] 
[28:23] relationships  that  are  influenced  by
[28:25] 
[28:25] knowing  someone  at  the  end  if  you  have
[28:27] 
[28:27] to  choose  between  one  company  and
[28:29] 
[28:29] another  you  choose  the  one  you  think  you
[28:32] 
[28:32] will  trust  more  more  and  it  will  be
[28:33] 
[28:34] because  you  know  the  people  who  is
[28:35] 
[28:35] behind  so  at  the  end  if  you  know  the  man
[28:38] 
[28:38] and  not  the  woman  probably  choose  that
[28:40] 
[28:40] it's  not  because  you  don't  think  the
[28:42] 
[28:42] woman  are  talent  enough.  It's  because
[28:44] 
[28:44] you  have  um  more  knowledge  about  this
[28:47] 
[28:47] person.  So  you  trust  it's  a  a  doer  and
[28:51] 
[28:51] it's  going  to  deliver  it.  You  play
[28:52] 
[28:52] tennis  with  him.  Yeah.  But  I  don't  think
[28:55] 
[28:55] it's  it's  not  that  but  you  have  done
[28:57] 
[28:58] this  trustful  relationship.  So
[29:00] 
[29:00] networking  it's  something  what  we  have
[29:02] 
[29:02] to  change  is  uh  the  rules  of  networking.
[29:05] 
[29:05] So  we  can  do  networking  with  men
[29:08] 
[29:08] different  ways.  It's  just  changing  the
[29:10] 
[29:10] rules.  Okay.  Should  I  disclose  my
[29:12] 
[29:12] secrets?
[29:15] 
[29:15] No,  the  thing  is  uh  there  are  a  lot  of
[29:17] 
[29:17] events.  So  it's  you  have  to  go  there.
[29:21] 
[29:21] Woman  tend  to  go  home.  You  have  to  go
[29:24] 
[29:24] there.  You  have  to  be  there.  It's
[29:26] 
[29:26] difficult.  Shadow.  Okay.
[29:28] 
[29:28] Just  reshed.  You  have  to  go  there.  You
[29:30] 
[29:30] go  to  the  events  and  then  they  go  dinner
[29:32] 
[29:32] and  you  go  with  I  go.  No,  I  go  doing
[29:35] 
[29:35] dinner,  too.  No,  I  really  I  go  doing
[29:37] 
[29:37] dinner,  too.  And  it's  true.  That's  not
[29:39] 
[29:39] happening.  So,  it's  it's  true  that
[29:41] 
[29:41] sometimes  I'm  the  only  woman  on  on  the
[29:43] 
[29:43] table.  And  then  your  family  has  to
[29:45] 
[29:45] understand  that  that  you  are  there  for
[29:48] 
[29:48] preparing  dinner  or  to  at  night  and
[29:51] 
[29:51] Yeah.  But  you  know,  the  husband  has  can
[29:53] 
[29:53] prepare  the  dinner  too.  Yeah.  Yeah.  But
[29:55] 
[29:55] but  they  have  to  understand  it's  not
[29:56] 
[29:56] about  you  yourself,  your  life,  your  it's
[29:59] 
[29:59] about  your  your  family,  your  your
[30:02] 
[30:02] friends  also  because  hey  I  have  to  go  to
[30:04] 
[30:04] I  don't  know  I  have  to  go  to  to  the
[30:06] 
[30:06] valley  to  close  an  investment  round  or  I
[30:09] 
[30:09] have  to  go  to  they  have  to  understand
[30:11] 
[30:11] that  you  are  not  going  to  be  for  the
[30:14] 
[30:14] barbecue  on  a  weekend.  You  have  to  be
[30:17] 
[30:17] somewhere  else.  That's  true.  And  and
[30:19] 
[30:19] also  when  you  look  for  the  partner  not
[30:21] 
[30:21] sometimes  woman  don't  make  the  step
[30:23] 
[30:23] further  because  uh  it's  a  partner  who
[30:26] 
[30:26] say  okay  no  you  have  to  to  the  dinner  or
[30:29] 
[30:29] whatever.  I  think  that  we  have  to  be
[30:31] 
[30:31] choosing  your  partner  in  life.  That's
[30:33] 
[30:34] really  critical  because  at  the  end  it's
[30:35] 
[30:35] you're  a  team.  If  you  really  feel  you
[30:38] 
[30:38] are  a  team,  that's  not  an  issue.  That's
[30:42] 
[30:42] in  my  case.  I  have  a  team  and  you  know
[30:44] 
[30:44] it's  we  are  a  team  and  we  know  when  we
[30:47] 
[30:47] have  to  prioritize  one  thing  or  another.
[30:49] 
[30:49] It's  true  that  I'm  really  square  too  and
[30:51] 
[30:51] I  have  my  own  rules.  I  go  to  dinner  only
[30:53] 
[30:53] from  this  date  from  with  until  the
[30:55] 
[30:55] other.  this  is  for  family  time  and  but  I
[30:58] 
[30:58] I  have  to  go  at  dinner  and  I  have  to  do
[31:00] 
[31:00] do  these  things  and  you  establish
[31:02] 
[31:02] relationships  and  and  you  are  not
[31:04] 
[31:04] treated  different  because  you  are  there
[31:06] 
[31:06] but  uh  yeah  networking  it's  a  a  huge
[31:10] 
[31:10] point  to  take  into  account  because  it's
[31:12] 
[31:12] about  trust  and  especially  in  startups
[31:14] 
[31:14] because  at  the  end  and  I  now  I  changed
[31:16] 
[31:16] to  to  investor  side  instead  of
[31:18] 
[31:18] entrepreneur  side  uh  if  you  invest  in
[31:21] 
[31:21] companies  on  the  early  beginnings  you're
[31:24] 
[31:24] trusting
[31:25] 
[31:25] You're  investing  in  faith.  You're  saying
[31:28] 
[31:28] yes,  they  will  do  it.  So,  it's  about
[31:31] 
[31:31] relationships.  That's  why  all  investors
[31:33] 
[31:33] say  the  team  is  the  most  important  thing
[31:36] 
[31:36] because  it's  it's  this  team  going  to  be
[31:38] 
[31:38] able  to  do  this  idea  and  to  make  it
[31:40] 
[31:40] bigger  big  big  because  at  the  end  the
[31:43] 
[31:43] idea  it's  worth  zero.  Yeah.  No,  it's  how
[31:46] 
[31:46] you  execute  that.  So,  that's  trust.
[31:49] 
[31:49] Yeah.  how  you  trust  knowing  someone  how
[31:52] 
[31:52] you  know  someone  the  more  time  you  know
[31:53] 
[31:53] this  person  the  better  so  it's  that's
[31:57] 
[31:57] how  we  have  to  change  and  I  think  this
[31:59] 
[31:59] events  about  uh  woman  in  wild  all  these
[32:02] 
[32:02] things  uh  what  are  doing  it's  hey  woman
[32:06] 
[32:06] go  out  this  afternoon  to  an  event  at  the
[32:09] 
[32:09] beginning  it  will  be  only  woman  but  at
[32:11] 
[32:11] the  end  we  have  to  try  that  the  events
[32:13] 
[32:13] are  completely  50/50  right  not  only
[32:16] 
[32:16] women  not  only  men  they  are  mixed  and
[32:18] 
[32:18] that  everyone  goes  and  feel  comfortable
[32:20] 
[32:20] there.  And  so  I  think  trust  is  is  really
[32:24] 
[32:24] the  key  word  on  on  the  startup  world.
[32:26] 
[32:26] Once  you  are  having  three,  four,  five
[32:28] 
[32:28] million  revenues,  right?  That's  another
[32:30] 
[32:30] history.  Then  there  are  numbers.  But  at
[32:34] 
[32:34] the  beginning  you  don't  have  these
[32:35] 
[32:35] numbers  and  you  are  looking  for  money,
[32:36] 
[32:36] you're  looking  for  investment.  Why  are
[32:39] 
[32:39] they  going  to  invest  in  you?  So  that's
[32:42] 
[32:42] why  also  there  are  so  many  companies  I
[32:45] 
[32:45] they  say  that  woman  uh  founded  companies
[32:48] 
[32:48] are  less  invested  by  men  I  less  invested
[32:50] 
[32:50] than  men  founded  companies.
[32:53] 
[32:53] One  thing  first  you  invest  in  someone
[32:56] 
[32:56] you  feel  very  emphatic  if  you  I  feel
[32:59] 
[32:59] more  empatic  with  her  maybe  than  with  a
[33:01] 
[33:01] man.  So  I  will  tend  to  invest  more  on
[33:03] 
[33:03] her  because  I  know  how  a  woman  works.  So
[33:06] 
[33:06] that's  the  same  for  men.  So  take  into
[33:08] 
[33:08] account  that  there  are  more  men
[33:10] 
[33:10] investors.  They  invest  in  more  men
[33:13] 
[33:13] entrepreneurs.  So  that's  not  they  are
[33:16] 
[33:16] just  discriminating.  It's  because  that's
[33:19] 
[33:19] human.  So  we  need  more  you  need  more
[33:21] 
[33:21] women  investors  then.  Yeah.  So  we  need
[33:23] 
[33:23] more  women  investors.  The  second  thing
[33:25] 
[33:25] is  sometimes  the  products  and  it's  not
[33:27] 
[33:27] the  case  in  my  case.  Yes.  But  it's  not
[33:30] 
[33:30] the  case  from  Gina  and  from  Nina.
[33:34] 
[33:34] Uh  Gina  Nina
[33:37] 
[33:38] But  uh  it's  uh  they  don't  understand  the
[33:41] 
[33:41] product.  It's  the  there  is  an  history  in
[33:43] 
[33:43] the  US  about  beirbox  beer  box  you  know
[33:46] 
[33:46] the  box  that  you  deliver  that's  long
[33:48] 
[33:48] time  ago  and  that  they  want  to  to  raise
[33:51] 
[33:51] for  money  and  the  investor  said  to  the
[33:54] 
[33:54] secretary  can  you  come  you  would  buy
[33:55] 
[33:55] that  it's  really  that  a  good  idea.  So
[33:58] 
[33:58] not  that's  not  the  way  to  take  a
[34:00] 
[34:00] decision  about  ideas.  So  that's  why  now
[34:03] 
[34:03] there  are  more  uh  woman-ledd  funds  uh
[34:06] 
[34:06] trying  to  invest  in  woman  le  companies
[34:09] 
[34:09] or  or  companies  that  are  woman  oriented
[34:12] 
[34:12] because  they  can  understand  what's  the
[34:14] 
[34:14] product  for.  Right.  Right.  So  that's  the
[34:16] 
[34:16] the  different  mindset.  It's  not  just
[34:18] 
[34:18] about  gender  uh  of  how  we  behave  but
[34:22] 
[34:22] it's  because  we  think  different,  we  act
[34:24] 
[34:24] different,  we  consume  different.  So  we
[34:26] 
[34:26] have  to  understand  that  and  once  you
[34:28] 
[34:28] understand  that  you  see  there's  a
[34:29] 
[34:29] business  behind.  Right.  Right.  And  if
[34:32] 
[34:32] you  there  is  a  business,  there  are  more
[34:33] 
[34:33] men  jumping  in.  Words  of
[34:36] 
[34:36] wisdom.  So,  uh  we're  running  a  bit  out
[34:39] 
[34:39] out  of  time.  Uh  I  mean  uh  a  great
[34:41] 
[34:41] discussion,  but  before  we  we  uh  end  up,
[34:44] 
[34:44] I  really  want  to  just  take  the  round  cuz
[34:47] 
[34:47] I  mean  it  it's  all  about  promoting  each
[34:49] 
[34:49] other  here.  And  I  just  want  all  of  you
[34:51] 
[34:51] to  mention  one  startup  in  Barcelona  that
[34:53] 
[34:53] has  a  diverse  team  that  you  really  like
[34:55] 
[34:55] that  you  really  want  to  like  these  these
[34:57] 
[34:57] guys  are  going  to  do  great  things.
[34:59] 
[34:59] We  I  have  to  think  there  are  plenty.  I
[35:02] 
[35:02] don't  know.  There  are  a  lot.  There  there
[35:04] 
[35:04] are  a  lot.  I  mean,  you're  allowed  to  say
[35:06] 
[35:06] two.  Only  two.  Only  two.  I'm  sorry.
[35:08] 
[35:08] Okay.  I  mean,  you're  meeting  people  all
[35:10] 
[35:10] the  time.  Yeah.  Timmy  Q  and  Social  Car.
[35:13] 
[35:13] Social  Care.  Yeah.  Yeah.  Nina  for
[35:16] 
[35:16] instance,  Mocha  platform  people  from
[35:19] 
[35:19] Inoquan  and  they  are  a  founder  and  a
[35:21] 
[35:21] co-founder  men  and  women.  Ah,
[35:24] 
[35:24] interesting.  So,  big  data  mobile  big
[35:26] 
[35:26] data  management.  Very  interesting.
[35:29] 
[35:29] Last  but  not  least,  I  don't  know,  maybe
[35:32] 
[35:32] um
[35:35] 
[35:35] uh  woof  B  energy  that  it's  a  company
[35:38] 
[35:38] that  is  using  um
[35:42] 
[35:42] is  using  gamification  for  health  and
[35:44] 
[35:44] Elena  knows  it  because  of  Boom  her
[35:46] 
[35:46] startup  and  they  can  do  I  I  think
[35:49] 
[35:49] there's  there's  a  there's  a  lot  of
[35:50] 
[35:50] things  that  they  can  do  together  because
[35:52] 
[35:52] it  is  something  that  maybe  we  have  to
[35:54] 
[35:54] learn  maybe  this  is  next  step  that  um  we
[35:56] 
[35:56] collaborate  with  each  other  like  Hey,  I
[35:58] 
[35:58] have  a  startup  that  is  doing  this  and
[36:00] 
[36:00] you  are  doing  that.  Maybe  we  can  do
[36:01] 
[36:02] things  together.  I  was  hoping  you  would
[36:03] 
[36:03] say  that  and  then  that  wasn't  my  third
[36:05] 
[36:05] one.  I  said,  okay,  I  will
[36:07] 
[36:07] say  perfect.  So,  thank  you  so  much
[36:11] 
[36:11] everyone  of  you,  Nina,  Helena,  and  Gina
[36:14] 
[36:14] for  coming  and  thank  you  for  listening
[36:16] 
[36:16] to  to  the  podcast,  everyone.  Uh  be  sure
[36:19] 
[36:19] to  check  out  the  videos,  uh  the  the  the
[36:22] 
[36:22] blog  post,  everything  related  to  the
[36:23] 
[36:23] podcast  and  uh  also  the  podcast  we're
[36:25] 
[36:25] going to  do  next  week.
[36:29] 
[36:29] [Music]