How Uber and Airbnb Should Have Entered New Markets - Podcast snippet — vídeo y transcripción

[00:01] but  let's  you  know  picture  like  a
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[00:04] scenario  where  Airbnb  and  uber  would
[00:06] 
[00:06] enter  Barcelona  for  the  first  time
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[00:08] tomorrow
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[00:09] but  what  what  do  you  think  how  should
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[00:11] they  do  it  differently  this  time  -  -  you
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[00:15] know  nuts  you  know  clinch  with  the
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[00:18] government  what  is  your  advice  nothing
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[00:21] it's  a  complicated  one  but  probably  if
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[00:26] you  would  the  first  thing  is  to  have
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[00:28] also  on  the  site  of  the  regional  and
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[00:31] local  governments  people  who  are  expert
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[00:33] and  who  can  deal  with  that  because  also
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[00:35] in  public  conference  we've  heard  we  were
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[00:37] we  were  sitting  in  front  of  some  of
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[00:40] these  companies  and  we  had  not  no  idea
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[00:43] what  they  were  doing  how  to  deal  with
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[00:47] them  and  this  that  has  been  set  by
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[00:48] government  officials  in  public  in  public
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[00:50] events  and  I  think  that  that  but  it  was
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[00:53] good  to  recognize  this  position  but  it's
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[00:55] also  important  that  the  government  gets
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[00:58] ready  for  that  on  one  side  and  on  the
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[01:00] site  of  the  companies  also  really
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[01:03] understand  the  local  regulations  and
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[01:05] especially  uber  has  recognized  that  the
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[01:06] way  they  started  to  operate  in  many  many
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[01:08] cities  in  the  past  was  incorrect  they
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[01:10] also  said  that  in  public  and  now  they
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[01:13] are  trying  to  be  a  little  a  little
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[01:14] softer  and  to  understand  what's  the
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[01:16] situation  and  to  have  dialogues  and
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[01:18] tables  with  the  the  cities  and  onion  and
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[01:22] try  to  help  and  be  positive  on  on  the
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[01:25] ways  to  to  regulate  know  every  be  they
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[01:28] just  really  release  something  called
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[01:31] regulation  the  tool  chest  which  is  a  20
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[01:35] pages  document  with  some  ideas  on  how  to
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[01:36] regulate  their  BMP  okay  so  we  proposed
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[01:38] something  and  then  so  being  being
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[01:41] proposed  ative  on  on  finding  solutions
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[01:43] [Music]