How to fix the conflict between authorities and the sharing economy — vídeo y transcripción

[00:02] welcome  to  the  ethnic  podcasts  my  name
[00:04] 
[00:04] is  Sandra  whole  plant  today  we  have  a
[00:07] 
[00:07] topic  that's  very  tense  in  the  media
[00:10] 
[00:10] these  days  will  there  ever  be  a  happy
[00:13] 
[00:13] ending  for  the  collaborative  economy  in
[00:15] 
[00:15] in  Spain  and  with  me  to  discuss  this
[00:18] 
[00:18] topic  we  have  three  smart  people  as
[00:20] 
[00:20] always  and  this  week  in  this  month  we
[00:23] 
[00:23] have  first  of  all  Albert  connect  rural
[00:26] 
[00:26] innovation  strategists  founder  of
[00:30] 
[00:30] consumer  collaborative  oh  we  sure
[00:32] 
[00:32] Barcelona  connector  and  so  on  is  that  a
[00:35] 
[00:35] good  presentation  that's  a  good
[00:37] 
[00:37] presentation  yeah  okay  second  of  all  we
[00:39] 
[00:39] have  Lucy  Hernandez  expert  on  a
[00:42] 
[00:42] collaborative  economy  you're  currently
[00:43] 
[00:43] working  with  local  government  you're
[00:45] 
[00:45] working  with  Barcelona  Activa  also
[00:47] 
[00:47] consumer  collaborative  oh  and  your  your
[00:50] 
[00:50] focus  is  on  the  tourism  part  right  yes
[00:53] 
[00:53] right  yes  and  last  but  not  least  we  also
[00:56] 
[00:56] have  Jamison  y'all  you're  the  country
[00:59] 
[00:59] manager  for  dr  e  in  spain  and  for  those
[01:02] 
[01:02] of  you  that  don't  know  dr  e  is  Europe's
[01:05] 
[01:05] largest  peer-to-peer  car  rental
[01:07] 
[01:07] companies  all  right  yeah  platform  a
[01:09] 
[01:09] market  place  a  marker  place  right  so
[01:12] 
[01:12] thank  you  all  for  being  here  I  really
[01:14] 
[01:14] appreciate  you  coming  thank  you  every
[01:18] 
[01:18] week  there's  something  new  from  the
[01:20] 
[01:20] battle  between  authorities  and  the
[01:22] 
[01:22] sharing  economy  our  collaborative
[01:24] 
[01:24] economy  like  Airbnb  uber  blah  blah  car
[01:27] 
[01:27] once  once  a  week  the  government  wins  the
[01:30] 
[01:30] battle  the  other  week  you  know  it's  the
[01:32] 
[01:32] platforms  that  that  wins  he  the  last  one
[01:34] 
[01:34] was  this  week  actually  when  the  Superior
[01:37] 
[01:37] Court  of  Catalunya  has  an  old  define  of
[01:40] 
[01:40] thirty  thousand  euros  imposed  by  the
[01:41] 
[01:41] government  two  years  ago  by  offering
[01:45] 
[01:45] tours  departments  illegally  and  also
[01:47] 
[01:47] possibly  making
[01:49] 
[01:49] mayor  other  Klaus  very  newly  fine  of  six
[01:53] 
[01:53] hundred  thousand  euros  last  month  not
[01:56] 
[01:56] not  binding  making  a  precedence  Albert
[02:00] 
[02:00] you've  been  writing  and  talking  about
[02:02] 
[02:02] these  things  for  years  now  this  these
[02:05] 
[02:05] fines  that  we're  seeing  in  the  paper  and
[02:08] 
[02:08] which  is  very  relevant  these  days  it's
[02:11] 
[02:11] just  populism  or  politics  or  or  this  is
[02:14] 
[02:14] a  good  way  of  dealing  with  these  issues
[02:16] 
[02:16] what  do  you  think  no  usually  and  it's
[02:19] 
[02:19] not  only  my  opinion  but  also  European
[02:21] 
[02:21] Union  opinion  that  find  and  for  binding
[02:24] 
[02:24] things  lead  and  boom  it's  not  it's  not
[02:28] 
[02:28] the  best  way  to  operate  dialogue  is
[02:30] 
[02:30] always  that  the  best  approach  and  in  the
[02:32] 
[02:32] specific  case  of  tourism  and  we'll  see  I
[02:34] 
[02:34] can  explain  it  more  in  more  detail  there
[02:36] 
[02:36] there  are  a  lot  of  cities  that  have
[02:38] 
[02:38] dealt  with  that  more  with  dialogue  and
[02:41] 
[02:41] separating  different  type  of  activities
[02:43] 
[02:43] that  in  Barcelona  which  we  still  have
[02:45] 
[02:45] like  bundle  and  the  same  umbrella  of
[02:47] 
[02:47] Elohim  enters  critical  where  there  are
[02:50] 
[02:50] different  activities  inside  there  that
[02:52] 
[02:52] need  to  be  separated  and  yeah  but  the
[02:56] 
[02:56] thing  is  we  are  in  a  new  territory  so  it
[02:59] 
[02:59] also  i  would  say  normal  that  we  have
[03:00] 
[03:00] this  kind  of  moment  and  behavior  so
[03:04] 
[03:04] people  are  trying  to  understand  what's
[03:05] 
[03:05] going  on  both  and  anything  or  just
[03:07] 
[03:07] important  to  separate  the  behavior  of
[03:09] 
[03:09] the  platform  themselves  or  the
[03:11] 
[03:11] marketplaces  and  end-users  and  we  see
[03:14] 
[03:14] there  there  will  be  responsibilities  and
[03:16] 
[03:16] rights  and  duties  for  all  this  part  and
[03:18] 
[03:18] we  are  still  making  them  up  so  it's
[03:20] 
[03:20] normal  that  we  are  a  little  bit  lost  and
[03:22] 
[03:22] and  jam  yeah  you  your  present  to  drive
[03:27] 
[03:27] you  here  today  and  we're  not  reading
[03:28] 
[03:28] about  driving  every  day  in  the  news
[03:30] 
[03:30] neither  in  Spain  nor  in  France  at  least
[03:33] 
[03:33] not  in  a  negative  way  seems  like  you
[03:35] 
[03:35] find  a  way  to  to  dealing  with  let  the
[03:38] 
[03:38] government  or  authorities  in  a  good  way
[03:41] 
[03:41] can  you  tell  how  are  you  how  are  you
[03:43] 
[03:43] doing  this  well  it's  a  bit  different
[03:46] 
[03:46] regulations  for  each  of  the  areas  or  the
[03:49] 
[03:49] soup  areas  and  in  our  case  what  we  do
[03:53] 
[03:53] basically  we  have  a  platform  where  we
[03:55] 
[03:55] connect  people  who  have  cars  and  they
[03:58] 
[03:58] don't  use  it  or  they  don't  use  it  very
[04:00] 
[04:00] often  and  people  who  need  a  car  for  a
[04:02] 
[04:02] weekend  or  or  or  holidays  so  this  the
[04:07] 
[04:07] users  who  are  renting  their  cars  to
[04:10] 
[04:10] other  users  this  is  considered  renting
[04:14] 
[04:14] without  a  driver  so  in  Spain  for  example
[04:17] 
[04:17] this  activity  doesn't  require  a  license
[04:19] 
[04:19] and  I  think  most  of  the  problems  that
[04:22] 
[04:22] are  surfacing  right  now  with  platforms
[04:25] 
[04:25] or  so  are  related  with  licenses  or
[04:27] 
[04:27] tourism  licenses  for  certain  things  or
[04:31] 
[04:31] taxi  licences  for  other  platforms  so  at
[04:34] 
[04:34] the  end  in  our  sub  area  maybe  that's  the
[04:37] 
[04:37] reason  why  we  are  not  on  on  the  on  the
[04:40] 
[04:40] run  on  the  regulation  part  but  it's
[04:43] 
[04:43] because  of  this  population  however  I
[04:46] 
[04:46] think  that  all  these  platforms  shares
[04:49] 
[04:49] certain  things  in  common  and  the  fact
[04:52] 
[04:52] that  the  users  are  becoming  not  only
[04:54] 
[04:54] consumers  but  also  producers  so  the
[04:57] 
[04:57] prosumer  rolled  at  Alberton  and  Lucy  I
[05:01] 
[05:01] can  explain  much  better  and  this  is  all
[05:04] 
[05:04] so  new  and  this  creates  tension  so  all
[05:07] 
[05:07] the  old  companies  or  the  traditional
[05:10] 
[05:10] models  so  at  the  end  and  being  very
[05:13] 
[05:13] aware  of  all  these  changes  and  trying  to
[05:16] 
[05:16] adapt  the  regulation  in  a  first  way  is
[05:20] 
[05:20] key  otherwise  we  will  see  these  kind  of
[05:23] 
[05:23] fines  and  problems  and  tensions  hmmm  and
[05:26] 
[05:26] Lucia  you're  the  expert  here  because
[05:28] 
[05:28] we're  talking  about  for  example  Airbnb
[05:31] 
[05:31] which  is  very
[05:32] 
[05:32] connected  with  tourism  what  are  your
[05:35] 
[05:35] thoughts  of  the  latest  you  know  articles
[05:37] 
[05:37] in  newspapers  well  I  think  that  a  we
[05:40] 
[05:40] omit  the  brown  with  your  vm  being
[05:43] 
[05:43] Barcelona  is  about  political  issue  I
[05:46] 
[05:46] think  that  the  best  way  to  address  this
[05:50] 
[05:50] this  problem  is  to  how  Albert  set  is  to
[05:54] 
[05:54] talk  about  it  and  to  make  agreements  on
[05:58] 
[05:58] what  is  the  the  best  the  best  way  to  to
[06:02] 
[06:03] deal  with  this  with  these  technologies
[06:05] 
[06:05] no  I  BMB  I  think  that  is  it  has  a  scare
[06:09] 
[06:09] in  a  big  way  and  it's  normal  that
[06:12] 
[06:12] traditional  sector  is  worried  about  how
[06:15] 
[06:15] they  they  they  understand  that  this
[06:18] 
[06:18] thing  no  but  I  think  that  they  they  need
[06:21] 
[06:21] to  understand  that  a  vm  b  is  a
[06:23] 
[06:23] representative  business  mobile  it's  a
[06:25] 
[06:25] platform  model  and  is  that  users  wants
[06:29] 
[06:29] and  they  have  to  to  integrate  or  2010
[06:32] 
[06:32] first  and  integrate  is  this  type  of
[06:34] 
[06:34] models  into  debt  ratio  models  and  it  was
[06:37] 
[06:37] thrown  anything  that  they  have  to
[06:38] 
[06:39] dialogue  and  try  to  define  an  agreement
[06:42] 
[06:42] know  as  add  other  cities  in  europe
[06:44] 
[06:44] headstone  so  think  maybe  you  can
[06:48] 
[06:48] elaborate  a  little  bit  more  on  the  other
[06:49] 
[06:49] cities  with  nothing  there  are  some
[06:51] 
[06:51] examples  which  are  generally  go  Dustin
[06:53] 
[06:53] maybe  not  perfect  but  at  least  our
[06:55] 
[06:55] reference  know  if  it's  sure  a  reference
[06:57] 
[06:57] in  I'm  sorry  me  is  the  most  proactive  on
[07:00] 
[07:00] this  way  by  the  way  they  do  the  first
[07:03] 
[07:03] Home  Sharing  regulation  in  Europe  and
[07:06] 
[07:06] now  has  sinus  had  just  signed  an
[07:09] 
[07:09] agreement  with  a  BM  be  putting  limits
[07:11] 
[07:11] for  example  in  how  many  days  the  host
[07:15] 
[07:15] could  run  their  rooms  or  apartments
[07:18] 
[07:18] there  are  60  days  per  year  but  is  the
[07:22] 
[07:22] same  that  London  has  done  and  your  limbs
[07:25] 
[07:25] right  is  90  days  per  year  and  I  don't
[07:29] 
[07:29] know  in  New  Orleans  there  are  into  the
[07:32] 
[07:32] agreement  in  the  agreement
[07:34] 
[07:34] a  little  part  that  talk  about  to
[07:37] 
[07:37] eliminate  all  the  listings  in  the  center
[07:39] 
[07:39] in  the  in  the  in  the  center  in  the
[07:42] 
[07:42] downtown  of  the  city  I  think  that  every
[07:45] 
[07:45] city  has  to  deal  with  that  about  having
[07:49] 
[07:49] and  work  on  his  car  David
[07:52] 
[07:52] characteristics  but  it  because  it's  very
[07:54] 
[07:54] different  from  one  city  to  another  yeah
[07:56] 
[07:56] but  are  we  doing  enough  in  Barcelona  do
[07:59] 
[07:59] you  think  is  this  what  was  what  kind  of
[08:03] 
[08:03] say  this  is  the  cities  that  are
[08:05] 
[08:05] references  all  over  the  all  over  Europe
[08:07] 
[08:07] are  Barcelona  creating  you  know
[08:09] 
[08:09] connections  with  these  cities  are  they
[08:11] 
[08:11] trying  to  solve  this  problem  last  year
[08:14] 
[08:14] and  on  their  individual  face  Barcelona
[08:16] 
[08:16] that  is  an  event  that  we  share  organized
[08:18] 
[08:18] here  and  we  put  in  contact  with  the
[08:22] 
[08:22] person  in  Amsterdam  that  that  major  the
[08:24] 
[08:24] relation  the  revelation  that  they  are  in
[08:26] 
[08:26] contact  but  you  know  that  in  in  Spain  in
[08:30] 
[08:30] general  all  the  tourism  issues  are
[08:33] 
[08:34] delegated  to  the  one  of  the  rent  in
[08:36] 
[08:36] issue  is  delegated  to  the  city  halls  and
[08:40] 
[08:40] generally  taught  or  other  statements
[08:42] 
[08:42] like  this  has  another  role  in  this  in
[08:45] 
[08:45] the  situation  that  is  it's  like  it's
[08:49] 
[08:49] like  in  difficult  to  arrive  between  them
[08:52] 
[08:52] into  a  a  solution  right  right  it's  true
[08:56] 
[08:56] that  you  say  you  you  said  it  earlier  as
[08:58] 
[08:58] well  both  you're  talking  about  how  you
[09:00] 
[09:00] know  big  companies  are  scaling  and  then
[09:02] 
[09:02] dedicating  I  want  to  grow  fast  do  you
[09:05] 
[09:05] feel  that  you  know  governments  can  they
[09:07] 
[09:07] ever  can  ever  you  know  support  the  kind
[09:10] 
[09:10] of  growth  that  you  are  wishing  for
[09:11] 
[09:11] yourself  mmm  wow  it's  a  difficult
[09:15] 
[09:15] question  because  at  the  end  first  on  a
[09:19] 
[09:19] European  level  there  is  that  there  are
[09:23] 
[09:23] some  guidelines  that  they  presented  in
[09:25] 
[09:25] engine  that  support  the  sharing  economy
[09:28] 
[09:28] and  also  basically  they  try  to  present  a
[09:34] 
[09:34] guide  for  countries  to  regulate  the
[09:36] 
[09:36] sharing  economy  but  then  what  happens  is
[09:40] 
[09:40] that  there  are  many  levels  on  on
[09:42] 
[09:42] regulations  so  there  is  the  European
[09:44] 
[09:44] Commission  and  there  is  each  country's
[09:46] 
[09:47] regulation  some  local  regulations  as
[09:50] 
[09:50] well  and  even  city  regulations  so  at  the
[09:53] 
[09:53] end  these  effects  too  many  levels  and
[09:56] 
[09:56] some  companies  are  affected  by  a  lot  of
[09:59] 
[09:59] levels  some  more  countries  that  are
[10:01] 
[10:01] faster  than  others  to  define  this
[10:05] 
[10:05] blu-ray  limits  between  citizens  and
[10:09] 
[10:09] professionals  and  when  an  addean  it's
[10:13] 
[10:13] all  about  defining  these  limits  and  very
[10:17] 
[10:17] clearly  establishing  some  rules  that
[10:21] 
[10:21] make  the  traditional  companies  and  the
[10:25] 
[10:25] new  economy  or  the  new  collaborative
[10:27] 
[10:27] economy  compatible  in  a  way  that  it's
[10:30] 
[10:30] fair  for  everybody  yeah  exactly  and
[10:32] 
[10:32] about  your  traveling  all  over  the  world
[10:34] 
[10:34] and  Europe  in  general  and  you're  seeing
[10:37] 
[10:37] all  these  different  cities  and  how  they
[10:39] 
[10:39] are  adapting  to  this  kind  of  new  economy
[10:41] 
[10:41] how  is  pain  compared  with  the  rest  of
[10:43] 
[10:43] Europe  as  you  think  a  lot  we  are  a  kind
[10:46] 
[10:46] of  a  hot  spot  in  both  positive  and
[10:50] 
[10:50] problematic  way  I  mean  there  are  some
[10:53] 
[10:53] studies  from  European  Union  also
[10:54] 
[10:54] mentioning  that  we  are  one  of  the
[10:57] 
[10:57] countries  with  more  activity  from  the
[10:58] 
[10:58] users  or  like  I  think  it  was  six  percent
[11:00] 
[11:00] of  the  users  according  to  this  study
[11:02] 
[11:02] have  offered  either  as  a  room  or  a  car
[11:06] 
[11:06] or  something  on  piona  like  bathroom  like
[11:10] 
[11:10] volleyball  or  participated  on  a
[11:12] 
[11:12] crowdfunding  so  we're  quite  active  and
[11:14] 
[11:14] the  number  of  platforms  in  Spain  is
[11:16] 
[11:16] pretty  large  and  the  adoption  is  is  also
[11:19] 
[11:19] quite  massive  I  think  you  can  ask  around
[11:20] 
[11:20] so  from  terms  of  platforms  and  activity
[11:23] 
[11:23] we  are  quite  well  right  i  would  say
[11:25] 
[11:25] between  France  UK  in  Spain  we  are  the
[11:28] 
[11:28] top  three  countries  probably  at  frans  a
[11:30] 
[11:30] little  bit  ahead  yeah  and  we're  probably
[11:33] 
[11:33] the  number  one  in  in  conflicts  yeah
[11:36] 
[11:36] I  don't  know  I  mean  we  should  ask  what's
[11:40] 
[11:40] the  current  regulation  scheme  that  Gemma
[11:42] 
[11:42] was  explaining  especially  at  national
[11:45] 
[11:45] and  local  level  there  are  some  things
[11:48] 
[11:48] that  are  not  about  legal  debate  or
[11:51] 
[11:51] economic  debate  its  political  debate  as
[11:53] 
[11:53] Lucy  also  hinted  so  I  think  its  a  mix
[11:56] 
[11:56] and  and  the  power  of  some  of  the  lobbies
[11:58] 
[11:58] that  we  have  for  example  out  of  the
[12:00] 
[12:00] sharing  economy  we  have  the  energy  lobby
[12:02] 
[12:02] which  is  a  very  famous  in  postal  soul
[12:04] 
[12:04] which  is  very  unique  around  the  wall  and
[12:07] 
[12:07] this  is  because  we  have  certain  types  of
[12:10] 
[12:10] schemas  here  and  maybe  not  the  sectors
[12:12] 
[12:12] that  are  heavily  regulated  right  the
[12:15] 
[12:15] same  is  happening  but  I  think  the  level
[12:18] 
[12:18] of  adoption  from  the  users  also  will
[12:19] 
[12:19] will  have  some  pressure  on  that  under
[12:22] 
[12:22] respect  and  I  would  say  we  are  little
[12:24] 
[12:24] bit  slow  on  innovation  on  the  regulation
[12:27] 
[12:27] using  technology  to  for  example  what  am
[12:31] 
[12:31] I  was  a  no  measure  what  is  the  level
[12:33] 
[12:33] activity  of  these  these  companies  of
[12:35] 
[12:35] there  and  maybe  the  city  has  a  cannon
[12:38] 
[12:38] can  set  a  cap  a  limit  to  some  of  this
[12:40] 
[12:40] activity  but  maybe  not  by  last  by
[12:42] 
[12:42] license  but  by  capping  the  number  of
[12:44] 
[12:44] activity  as  a  whole  so  there  are  other
[12:47] 
[12:47] approaches  for  example  one  of  the  ones  I
[12:49] 
[12:49] like  a  larceny  was  in  Sao  Paulo  in
[12:51] 
[12:51] Brazil  they  actually  created  a  kind  of  a
[12:55] 
[12:55] schema  where  the  peer-to-peer
[12:58] 
[12:58] ride-sharing  companies  or  the  uber  type
[13:00] 
[13:00] of  thing  that  basically  you  were  there
[13:02] 
[13:02] they  need  to  buy  kilometers  so  there  is
[13:05] 
[13:05] a  sub  also  is  a  stock  yeah  let's  say  of
[13:08] 
[13:08] kilometers  and  in  order  to  operate  and
[13:11] 
[13:11] there  is  a  limit  they  need  they  need  to
[13:13] 
[13:13] buy  kilometres  there's  a  bit  an
[13:15] 
[13:15] interesting  way  so  and  and  the  thing  is
[13:18] 
[13:18] not  so  much  how  to  regulate  that  I  think
[13:20] 
[13:20] we  have  examples  on  how  to  regulate  but
[13:22] 
[13:22] how  to  monitor  how  to  enforce  how  to  use
[13:24] 
[13:24] technology  in  a  smart  way  to  actually
[13:26] 
[13:26] keep  control  that  the  regulation  is
[13:28] 
[13:28] applied  and  I  think  we  have  we  have  some
[13:30] 
[13:30] opportunity  there  and  neither  in  Spain  i
[13:33] 
[13:34] would  say  nor  in  almost  anywhere  else
[13:35] 
[13:35] have  been  used  that  opportunity  yet  well
[13:38] 
[13:38] you're  on  transportation  german  what
[13:40] 
[13:40] what  do  you  think  of  this  this  kind  of
[13:41] 
[13:41] solutions  well  i  think  it's  necessary  to
[13:44] 
[13:44] define  the  limits  and  the  well  basically
[13:50] 
[13:50] to  define  the  differences  between  the
[13:54] 
[13:54] professional  services  and  also  this
[13:57] 
[13:57] sharing  economy  or  basically  sharing
[14:02] 
[14:02] costs  models  and  at  the  end  this  depends
[14:05] 
[14:05] on  each  of  these  areas  some  countries
[14:09] 
[14:09] are  approaching  this  as  a  whole  like
[14:11] 
[14:11] they  defined  that  there  is  a  an  amount
[14:15] 
[14:15] for  any  train  economy  related  activity
[14:19] 
[14:19] for  a  user  but  some  other  countries  are
[14:21] 
[14:21] trying  to  be  specific  on  its  superior  I
[14:24] 
[14:24] think  it's  better  to  approach  on  the
[14:27] 
[14:27] latest  so  to  be  specific  on  its  sub  area
[14:30] 
[14:30] but  this  requires  quite  a  lot  of
[14:32] 
[14:32] technical  legislative  work  to  understand
[14:38] 
[14:38] models  to  understand  the  costs  and
[14:40] 
[14:40] different  systems  to  analyze  this  and  as
[14:45] 
[14:45] an  example  this  kind  of  solutions  I
[14:47] 
[14:47] think  it's  quite  smart  to  find  this
[14:49] 
[14:49] solution  like  a  pool  of  kilometers  or  a
[14:53] 
[14:53] pool  of  days  per  year  and  I  heard  that
[14:57] 
[14:57] some  countries  like  Belgium  for  example
[14:59] 
[14:59] they  have  defined  our  same  activity  in  a
[15:03] 
[15:03] very  specific  way  and  you  can  earn
[15:05] 
[15:05] maximum  of  an  X  amount  per  year  you  can
[15:09] 
[15:09] rent  a  car  maximum  60  days  per  year  in  a
[15:13] 
[15:13] way  of  sharing  costs  then  if  you  surpass
[15:16] 
[15:16] this  limit  you  are  a  professional  doing
[15:19] 
[15:19] this  activity  so  understanding  these
[15:22] 
[15:22] barriers  or  this  lines  more  than  mark
[15:25] 
[15:25] these  lines  is  important  because  then
[15:28] 
[15:28] the  the  traditional  companies  can  feel
[15:31] 
[15:31] more  comfortable  otherwise  they  feel
[15:33] 
[15:33] that  you  are  playing  with  different
[15:36] 
[15:36] roles  and  they  have  very  strict  rules
[15:38] 
[15:38] international  company  so  that's  why  they
[15:40] 
[15:40] put  pressure  and  they  love  it  to  change
[15:43] 
[15:43] the  regulations  or  do  for  bit  on  this
[15:47] 
[15:47] ends  I  think  at  the  end  we  all  want  the
[15:50] 
[15:50] same  which  is  we  want  a  clear
[15:53] 
[15:53] understanding  of  what's  fair  for  the
[15:58] 
[15:58] platform  for  the  users  and
[16:00] 
[16:00] also  a  traditional  company  yeah  but
[16:02] 
[16:02] Disney's  we  defined  by  the
[16:04] 
[16:04] administration  and  it's  not  easy  hmm  i
[16:06] 
[16:06] think  the  other  approach  that  also  it's
[16:09] 
[16:09] an  innovation  its  try  a  trial  and  error
[16:11] 
[16:11] or  knows  where  the  startup  world  he
[16:13] 
[16:13] exactly  so  startups  always  make  a  lot  of
[16:16] 
[16:16] mistakes  but  learn  on  the  way  so
[16:18] 
[16:18] regulators  try  to  make  it  perfect  from
[16:21] 
[16:21] looking  at  it  during  three  years  and
[16:22] 
[16:22] it's  not  going  to  happen  no  you  need  to
[16:24] 
[16:24] try  maybe  set  a  threshold  of  something
[16:26] 
[16:26] and  maybe  move  this  threshold  up  or  down
[16:28] 
[16:28] depending  on  what's  going  on  and  what
[16:30] 
[16:30] you  measure  now  in  France  for  example
[16:32] 
[16:32] they  personally  approved  a  law  where
[16:35] 
[16:35] specifically  if  you  are  renting  your  car
[16:37] 
[16:37] and  it's  above  7600  or  something  like
[16:40] 
[16:40] that  eros  then  you  need  to  become  a
[16:42] 
[16:42] freelance  it's  super  specific  the  same
[16:45] 
[16:45] with  an  and  in  the  same  regulation  in
[16:47] 
[16:47] hamster  they  start  with  I  think  90  days
[16:50] 
[16:50] and  now  it's  becoming  60  days  and  they
[16:52] 
[16:52] are  have  an  agreement  a  technical
[16:54] 
[16:54] agreement  with  Airbnb  to  share  some  data
[16:55] 
[16:55] and  twin  forties  regulation  and  they
[16:58] 
[16:58] will  block  the  so  the  first  very  and
[17:00] 
[17:00] actually  this  agreement  that  they  sign
[17:02] 
[17:02] has  a  duration  of  two  years  they  agreed
[17:04] 
[17:04] to  review  the  agreement  in  two  years
[17:06] 
[17:06] because  this  is  going  so  fast  that  is
[17:08] 
[17:08] impossible  to  forecast  what's  going  to
[17:10] 
[17:10] happen  so  it's  a  start  do  something  in  a
[17:12] 
[17:12] kind  of  a  lean  approach  also  with
[17:15] 
[17:15] regulation  and  we  are  and  here  we  are
[17:16] 
[17:16] more  like  a  paralysis  analysis  yeah  a
[17:19] 
[17:19] bad  thing  I  was  about  to  say  Lucy  are
[17:23] 
[17:23] you  you're  you're  in  the  government
[17:24] 
[17:24] working  with  them  are  you  afraid  to  fail
[17:27] 
[17:27] yes  externally  is  like  I  don't  know  how
[17:31] 
[17:31] to  start  it  she  said  them  that  the
[17:33] 
[17:33] person  one  of  the  person  i  mean  i'm
[17:36] 
[17:36] working  with  a  generator  catalonia  i
[17:40] 
[17:40] even  know  how  to  star  but  it  start  with
[17:42] 
[17:42] something  i  don't  know  you  have
[17:44] 
[17:44] reference  now  you  have  found  seven  you
[17:46] 
[17:46] have  london  you  have  new  orleans  in  New
[17:48] 
[17:48] York  there  is  some  room
[17:50] 
[17:50] that  is  call  it  one  host  one  home  yeah
[17:54] 
[17:54] right  right  exactly  then  at  the  end  I
[17:58] 
[17:58] think  that  is  very  very  you  can  you  can
[18:00] 
[18:00] be  very  specific  in  every  city  then
[18:03] 
[18:03] start  with  something  and  you  can  revise
[18:06] 
[18:06] insist  moans  one  month  I  don't  know  but
[18:08] 
[18:08] it  but  you  have  to  start  because
[18:10] 
[18:10] citizens  are  demanding  are  demanding
[18:12] 
[18:12] rules  and  undemanding  are  demanding
[18:14] 
[18:14] limits  and  are  demanding  agreements
[18:17] 
[18:17] right  and  I  thought  about  saying  that
[18:19] 
[18:19] the  adoption  of  these  platforms  are  a
[18:20] 
[18:20] huge  in  Spain  in  general  people  are
[18:22] 
[18:22] using  this  platform  son  and  in  spite  of
[18:25] 
[18:25] people  using  a  lot  I  feel  like  there's
[18:27] 
[18:27] the  people  that  are  seeing  these
[18:29] 
[18:29] platforms  as  a  problem  are  screaming  the
[18:30] 
[18:30] loudest  loudest  sand  the  people  that  are
[18:32] 
[18:32] seeing  it  as  a  solution  you  know  they're
[18:34] 
[18:34] they're  a  bit  quiet  because  you  know
[18:36] 
[18:36] it's  still  you  know  in  a  gray  zone  do
[18:38] 
[18:38] you  feel  like  that  you  know  the  people
[18:40] 
[18:40] that  are  seeing  this  is  a  problems  there
[18:41] 
[18:41] screaming  in  loudness  and  that's  why  the
[18:43] 
[18:43] politicians  are  on  their  side  or  what  do
[18:45] 
[18:45] you  think  i  think  that  the  tension  that
[18:48] 
[18:48] the  city  hall  or  the  generator  de
[18:50] 
[18:50] catalunya  is  half  with  a  B&B  Oh  with
[18:53] 
[18:53] with  these  platforms  are  translating  to
[18:56] 
[18:56] the  to  the  people  known  in  the  industry
[18:58] 
[18:58] and  I  think  that  this  is  a  very  big
[19:02] 
[19:02] mistake  because  people  effectively  they
[19:05] 
[19:05] they  don't  they  don't  know  how  to  how  to
[19:09] 
[19:09] how  to  work  with  with  that  they  they  are
[19:11] 
[19:11] I  am  they  they  don't  want  to  fall  in  one
[19:17] 
[19:17] hand  to  put  their  apartments  into  the
[19:19] 
[19:19] platform  but  the  more  of  the  people  most
[19:22] 
[19:22] of  the  people  need  the  money  to  arrive
[19:24] 
[19:24] to  the  end  of  the  month  to  survive  now
[19:26] 
[19:26] then  it's  a  good  way  also  to  to  have  an
[19:29] 
[19:29] income  and  and  a  lot  of  people  that  they
[19:33] 
[19:33] need  yeah  and  one  of  interesting  things
[19:35] 
[19:35] that  is  happening  wrestling  and  I'm
[19:36] 
[19:36] really  excited  for  that  for  next  year
[19:38] 
[19:38] yeah  is  the  kind  of  the  user  guild  a
[19:41] 
[19:41] user  producers  people  who  are  offering
[19:43] 
[19:43] their  car  or  in  their  home  or  they  are
[19:45] 
[19:45] active  in  different  platforms  or  they
[19:47] 
[19:47] are  drivers  in  some  of  these  platforms
[19:48] 
[19:48] there's  thing  to  organize  themselves  as
[19:51] 
[19:51] a  collective  we  have  a  good  example  here
[19:53] 
[19:53] in  Barcelona  with  a  subset  of  the  Airbnb
[19:56] 
[19:56] users  and  not  only  our  B&B  other  persons
[19:58] 
[19:58] to  people  who  are  renting  either
[20:01] 
[20:01] room  in  their  house  or  their  full  house
[20:04] 
[20:04] when  they  are  not  there  so  there's  a
[20:05] 
[20:06] subset  of  the  activity  function  at  home
[20:08] 
[20:08] sharing  activity  and  and  they  grouped
[20:11] 
[20:11] themselves  something  called  by  indie  mp3
[20:13] 
[20:13] on  Taylor  salona  and  they  are  loving  for
[20:16] 
[20:16] their  own  interest  both  in  front  of  the
[20:20] 
[20:20] government  and  in  front  of  the  platform
[20:21] 
[20:21] okay  so  it's  a  third  actor  and  I  think
[20:24] 
[20:24] we  are  going  to  see  more  and  more  of
[20:25] 
[20:25] these  kind  of  gills  appearing  the
[20:29] 
[20:29] probably  next  year  because  people  will
[20:32] 
[20:32] will  will  have  this  need  of  defend
[20:34] 
[20:34] around  rights  and  it's  not  about
[20:36] 
[20:36] confrontational  but  it's  very  often  it's
[20:37] 
[20:37] very  positive  so  it's  not  like  trying  to
[20:40] 
[20:40] forbid  something  it's  just  we  leave  the
[20:42] 
[20:42] bottle  and  so  on  it's  very  creative  but
[20:43] 
[20:43] its  necessary  to  do  have  this  protection
[20:45] 
[20:45] what  do  you  think  these  platforms  are
[20:49] 
[20:49] they  protecting  their  you  know  their
[20:51] 
[20:51] evangelist  and  our  sales  agents  like  the
[20:53] 
[20:53] people  that  are  on  these  platforms
[20:56] 
[20:56] how  necessary  is  it  for  for  everyone  to
[20:59] 
[20:59] you  know  join  a  kind  of  organization
[21:00] 
[21:00] because  I  guess  a  lot  of  people  that  are
[21:02] 
[21:02] listening  and  seeing  this  they  have
[21:04] 
[21:04] rented  their  car  maybe  they  have  you
[21:06] 
[21:06] know  rented  their  house  or  apartment  or
[21:07] 
[21:07] a  room  how  necessary  is  it  to  you  know
[21:10] 
[21:10] become  a  member  of  some  kind  of  guilt
[21:12] 
[21:12] like  this  what  do  you  think  with  you
[21:13] 
[21:13] know  I  think  that  is  necessary  people
[21:15] 
[21:15] wants  to  participate  wants  to
[21:17] 
[21:17] participate  in  the  production  of  value
[21:18] 
[21:18] but  wants  to  participate  in  taking
[21:20] 
[21:20] decisions  or  with  all  the  technicians  in
[21:24] 
[21:24] the  relationship  that  has  with  platforms
[21:26] 
[21:26] and  with  public  administrations  and  in
[21:28] 
[21:28] the  in  the  sense  that  they  want  to  to
[21:31] 
[21:31] know  to  to  be  part  of  the  decisions  of
[21:34] 
[21:34] the  product  or  service  that  they  want  to
[21:36] 
[21:36] consume  or  they  they  want  to  develop
[21:38] 
[21:38] then  people  wants  to  participate  and
[21:41] 
[21:41] people  is  empowered  now  and  very
[21:43] 
[21:43] connected  then  is  that  whether  that  is
[21:45] 
[21:45] going  on  and  is  very  liquid  nice
[21:48] 
[21:48] developing  in  an  organic  way  and  very
[21:51] 
[21:51] very  important  that  because  we  are
[21:54] 
[21:54] worried  and  now  about  the  platform  that
[21:56] 
[21:56] we  know  now  but  innovation  is  going  on
[21:59] 
[21:59] and  is  going  alone  then  I  think  that
[22:03] 
[22:03] it's  very  important  the  power  of  the
[22:05] 
[22:05] innovation  on  regulation  that's
[22:06] 
[22:06] important  and  jemmye  you  you  have  a  lot
[22:09] 
[22:09] of  people  you  know  using  your  platform
[22:11] 
[22:11] how  are  you  protecting  you  know  your
[22:13] 
[22:13] people  not  long  ago  two  weeks  ago  we  did
[22:16] 
[22:16] the  first  meeting  for  users  in  Barcelona
[22:20] 
[22:20] and  it  went  quite  well  because  we  had  20
[22:23] 
[22:23] power  owners  the  owners  that  love  us  and
[22:26] 
[22:26] that  they  met  the  exchanges  information
[22:29] 
[22:29] how  they  are  doing  what  works  for  them
[22:31] 
[22:31] the  prices  that  they  said  on  how  they  do
[22:33] 
[22:33] so  this  kind  of  meetings  that  we  started
[22:36] 
[22:36] to  have  them  in  France  a  few  years  ago
[22:39] 
[22:39] they  work  quite  well  because  people  meet
[22:42] 
[22:42] each  other  they  can  exchange  all  around
[22:45] 
[22:45] the  tips  and  tricks  on  how  they  use  the
[22:47] 
[22:47] platform  and  so  and  it's  a  way  to  to
[22:50] 
[22:50] give  this  sense  of  community  of  these
[22:53] 
[22:53] users  who  are  using  our  platform  and  at
[22:57] 
[22:57] the  end  this  could  happen  also  on  the
[22:59] 
[22:59] other  side  which  is  the  the  people  who
[23:01] 
[23:01] rent  cars  as  well  so  we  did  it  for  the
[23:04] 
[23:04] owners  so  car  owners  but
[23:07] 
[23:07] could  happen  on  the  other  side  see  I
[23:09] 
[23:09] think  that  that  platforms  in  the
[23:12] 
[23:12] collaborative  economy  done  don't  don't
[23:17] 
[23:17] one  develop  well  if  they  have  if  they
[23:20] 
[23:20] not  have  a  community  this  is  very  very
[23:23] 
[23:23] important  for  me  is  very  important  the
[23:26] 
[23:26] sense  of  community  because  at  the  end  if
[23:28] 
[23:28] notice  if  the  platform  has  not  a
[23:31] 
[23:31] community  is  a  digital  platform  it's  not
[23:33] 
[23:33] a  sharing  economy  platfor  is  not  another
[23:35] 
[23:35] type  of  or  on-demand  platform  know  in
[23:39] 
[23:39] the  in  the  collaborative  economy  that  I
[23:40] 
[23:40] think  that  the  point  of  that  to  have  a
[23:42] 
[23:42] community  who  shared  values  and  it's
[23:45] 
[23:45] very  very  important  but  how  do  you  feel
[23:48] 
[23:48] platforms  like  Airbnb  uber  the  biggest
[23:50] 
[23:50] on  blah  blah  car  how  are  they  doing  this
[23:52] 
[23:52] a  B&B  matin  even  one  month  on  ago  ago  in
[23:58] 
[23:58] Los  Angeles  ill  open  air  BnB  I  was  there
[24:01] 
[24:01] and  it  was  like  immunity  berry
[24:05] 
[24:05] engagement  with  the  company  and  it's
[24:08] 
[24:08] like  a  mental  sense  of  our  sensitive
[24:12] 
[24:12] sense  of  of  I  I  belong  to  a  community
[24:16] 
[24:16] very  cool  now  and  that's  it's  like  one
[24:19] 
[24:19] it's  very  it's  incredible  a  B&B  has  a
[24:24] 
[24:24] community  very  engagement  with  them  okay
[24:27] 
[24:27] the  bony  session  home  so  these  companies
[24:31] 
[24:31] as  I  mentioned  that  they  had  like  a  kind
[24:34] 
[24:34] of  like  a  difficult  track  record  the
[24:36] 
[24:36] last  two  years  of  dealing  with  the
[24:37] 
[24:37] government  but  lets  you  know  picture
[24:40] 
[24:40] like  a  scenario  where  Airbnb  and  uber
[24:42] 
[24:42] would  enter  Barcelona  for  the  first  time
[24:45] 
[24:45] tomorrow  oh  but  what  about  you  think  how
[24:48] 
[24:48] should  they  do  it  differently  this  time
[24:50] 
[24:50] 22  you  know  nuts  you  know  clinch  with
[24:54] 
[24:54] the  government  what  about  is  your  advice
[24:56] 
[24:56] no  I  think  it's  a  complicated  one  but
[25:02] 
[25:02] probably  if  you  would  the  first  thing  is
[25:05] 
[25:05] to  have  also  on  the  site  of  the  regional
[25:08] 
[25:08] and  local  governments  people  who  are
[25:09] 
[25:09] expert  and  who  can  deal  with  that
[25:10] 
[25:10] because  also  in  public  comm  friends
[25:12] 
[25:12] we've  heard  we  were  we  were  sitting  in
[25:15] 
[25:15] front  of  some  of  these  companies
[25:19] 
[25:19] we  had  not  no  idea  what  they  were  doing
[25:21] 
[25:21] how  to  deal  with  them  and  that  has  been
[25:24] 
[25:25] set  by  government  officials  in  public
[25:27] 
[25:27] public  events  and  I  think  that  but  it
[25:29] 
[25:29] was  good  to  recognize  this  position  but
[25:32] 
[25:32] it's  also  important  that  the  government
[25:34] 
[25:34] gets  ready  for  that  on  one  side  and  on
[25:37] 
[25:37] the  site  of  the  companies  also  really
[25:39] 
[25:39] understand  the  local  regulations  and
[25:41] 
[25:41] especially  over  had  recognized  that  the
[25:43] 
[25:43] way  they  started  to  operate  in  many  many
[25:45] 
[25:45] cities  in  the  past  was  incorrect  they
[25:47] 
[25:47] also  said  that  in  public  and  now  they
[25:50] 
[25:50] are  trying  to  be  a  little  a  little
[25:51] 
[25:51] softer  and  to  understand  what  the
[25:52] 
[25:52] situation  and  to  have  dialogues  and
[25:54] 
[25:54] tables  with  the  with  the  cities  mmm  and
[25:58] 
[25:58] an  onion  and  try  to  help  and  be  proposed
[26:01] 
[26:01] ative  on  on  the  waist  to  regulate  know
[26:03] 
[26:03] every  bee  they  just  really  release
[26:06] 
[26:06] something  called  regulation  let's  do  the
[26:10] 
[26:10] tool  chest  which  is  a  20  pages  document
[26:12] 
[26:12] with  some  ideas  on  how  to  regulate  their
[26:14] 
[26:14] BMP  ok  so  we  propose  something  and  then
[26:16] 
[26:16] so  being  being  positive  on  finding
[26:19] 
[26:19] solutions  know  for  example  for  the
[26:21] 
[26:21] future  of  work  but  it's  also  a  big  topic
[26:23] 
[26:23] with  people  organizing  all  this  income
[26:25] 
[26:25] as  their  main  source  of  income  as  an
[26:28] 
[26:28] aggregated  generated  some  mmm  there  are
[26:31] 
[26:31] a  proposal  from  etsy  etsy  is  an  american
[26:34] 
[26:34] company  kind  of  ebay  for  handmade  stuff
[26:37] 
[26:37] and  vintage  people  are  making  some  of
[26:40] 
[26:40] them  are  artisans  and  making  a  lot  of
[26:41] 
[26:41] money  through  etsy  so  they  are  making
[26:43] 
[26:43] some  proposal  how  to  reinvent  social
[26:45] 
[26:45] security  and  an  income  stability  and
[26:48] 
[26:48] it's  a  proposal  from  the  public  policy
[26:50] 
[26:50] department  of  HC  which  is  very
[26:52] 
[26:52] interesting  so  these  companies  also  need
[26:54] 
[26:54] to  help  to  innovate  and  make  proposals
[26:56] 
[26:56] not  just  try  to  and  and  try  to  find  a
[26:59] 
[26:59] middle  ground  yeah  we're  talking  about
[27:03] 
[27:03] different  terms  there  and  it's  a  bit
[27:05] 
[27:05] something  else  but  it's  still  very
[27:06] 
[27:06] connected  because  we're  talking  about
[27:08] 
[27:08] the  sharing  economy  the  collaborative
[27:09] 
[27:09] economy
[27:10] 
[27:10] the  other  day  I  heard  have  to  let  some
[27:13] 
[27:13] cross-dressing  you  know  if  there  are  so
[27:16] 
[27:16] many  terms  and  people  are  using  them  you
[27:18] 
[27:18] know  differently  and  you're  you're  like
[27:20] 
[27:20] the  expert  so  I  think  I  guess  you  have  a
[27:22] 
[27:22] very  you  know  clear  mind  of  what  to  use
[27:24] 
[27:24] when  but  for  people  in  general  it's  like
[27:26] 
[27:26] a  bunch  of  words  alyssia  should  we  leave
[27:30] 
[27:30] sharing  economy  behind  is  this  word  that
[27:32] 
[27:32] we  should  use  or  what  what  should  we  say
[27:35] 
[27:35] no  I  don't  think  so  because  sharing
[27:37] 
[27:37] economy  is  not  only  a  term  is  a  movement
[27:41] 
[27:41] it's  another  way  of  doing  things  it's
[27:44] 
[27:44] more  sustainable  and  cheering  economy
[27:47] 
[27:47] put  the  tools  the  burn  and  and  to  do
[27:51] 
[27:51] what  they  need  in  each  moment  then  it's
[27:54] 
[27:54] not  all  about  a  collaborative
[27:56] 
[27:56] consumption  platforms  is  about  is  about
[27:59] 
[27:59] governance  is  of  a  participation  is
[28:02] 
[28:02] about  a  lot  of  things  and  I  think  that
[28:04] 
[28:04] the  sharing  economy  tear  or
[28:05] 
[28:05] collaborative  column  we  prefer
[28:07] 
[28:07] collaborative  economy  because  it's  the
[28:09] 
[28:09] translation  that  we  made  in  at  the
[28:12] 
[28:12] beginning  from  the  sharing  economy  term
[28:14] 
[28:14] and  I  think  that  this  is  a  movement  and
[28:18] 
[28:18] as  a  movement  I  think  that  is  good  the
[28:22] 
[28:22] term  Robert  if  economy  right  what  yeah
[28:25] 
[28:25] what  would  the  way  I'm  explaining
[28:26] 
[28:26] recently  also  after  listening  I  don't
[28:29] 
[28:29] under  I  Jen  with  a  professor  at  New  York
[28:31] 
[28:31] University  and  I  recommend  to  follow  his
[28:33] 
[28:33] work  because  his  he's  quite  interesting
[28:35] 
[28:35] on  the  terminology  for  example  he  he
[28:38] 
[28:38] wrote  a  book  recently  and  the  hitter
[28:40] 
[28:40] forced  him  to  you  to  have  the  sharing
[28:42] 
[28:42] economy  as  title  because  it's  the  most
[28:45] 
[28:45] popular  term  and  people  would  not
[28:46] 
[28:46] understand  what  you're  talking  about  if
[28:48] 
[28:48] you  are  trying  to  push  for  another  term
[28:50] 
[28:50] then  in  then  in  the  subtitle  it's
[28:53] 
[28:53] understanding  or  the  effects  of  work  and
[28:56] 
[28:56] the  feet  of  work  in  the  cloud  capitalism
[28:57] 
[28:57] if  you  are  not  changing  the  general
[28:59] 
[28:59] schema  of  selling  renting  like  monetary
[29:02] 
[29:02] exchange  I  think  that  I'm  kind  of
[29:04] 
[29:04] capitalism  is  quite  interesting  and
[29:06] 
[29:06] quite  quite  precise  for  that  and  it's  a
[29:09] 
[29:09] subset  of  that  of  the  companies  that  we
[29:11] 
[29:11] see  where  people  are  renting  selling  or
[29:14] 
[29:14] using  their  time  and  selling  their  time
[29:15] 
[29:15] for  for  for  some  money  and  then  so  these
[29:18] 
[29:18] companies  are  competing  inside  the
[29:20] 
[29:20] capitalist  system  with  the  tradition
[29:22] 
[29:22] version  that  one  that  one  thing  and  then
[29:25] 
[29:25] inside  this  quality  economy  big  broad
[29:27] 
[29:27] term  you  also  see  companies  who  are
[29:29] 
[29:29] trying  to  have  exchanges  sharing  the
[29:32] 
[29:32] cost  or  giving  something  for  free  or
[29:35] 
[29:35] using  alternative  currencies  so  or
[29:38] 
[29:38] creating  Commons  so  who  are  trying  to
[29:41] 
[29:41] compete  with  the  system  no  not  not  not
[29:44] 
[29:44] inside  the  system  and  that's  why
[29:46] 
[29:46] confusing  and  some  people  complain  that
[29:48] 
[29:48] this  isn't  it  is  not  precise  now  this  is
[29:51] 
[29:51] the  way  I'm  trying  to  explain  it
[29:52] 
[29:52] rationally  and  I  think  it  helped  the
[29:55] 
[29:55] obvious  stuff  but  everything  changed
[29:57] 
[29:57] very  fast  because  because  I  think  that
[29:59] 
[29:59] that  that  then  next  is  the  platforms  of
[30:02] 
[30:02] the  collaborative  economy  integrating
[30:04] 
[30:04] the  traditional  model  right  right  yeah
[30:06] 
[30:06] yeah  exactly  how  are  you  facing  yourself
[30:08] 
[30:08] yeah  yeah  and  I  think  one  of  the  keys  is
[30:11] 
[30:11] whatever  said  the  term  sharing  economy
[30:13] 
[30:13] it's  not  very  precise  and  I  think  it's
[30:16] 
[30:16] more  like  a  label  and  it  can  be  used  on
[30:19] 
[30:19] many  levels  so  there  are  the  most  pure
[30:22] 
[30:22] sharing  economy  level  I  don't  think  a
[30:24] 
[30:24] platform  like  diving  could  be  applied  to
[30:26] 
[30:26] a  pure  sharing  economy  because  we  are  a
[30:29] 
[30:29] company  and  as  a  platform  we  want  to
[30:31] 
[30:31] make  our  technology  better  and  better
[30:33] 
[30:33] and  make  money  as  well  so  at  the  end  we
[30:36] 
[30:36] have  this  attack  but  it  could  be  a
[30:38] 
[30:38] different  one  because  our  main  focus  as
[30:42] 
[30:42] a  platform  is  to  explode  this
[30:44] 
[30:44] opportunity  that  is  the  new  technology
[30:48] 
[30:48] and  the  revolution  that  we  are  in  which
[30:50] 
[30:50] is  not  only  the  mobility  revolution  how
[30:53] 
[30:53] cars  will  be  in  the  next  five  years  we
[30:55] 
[30:55] don't  know  but  we  know  that  cars  are
[30:57] 
[30:57] changing  a  lot  how  people  share  their
[30:59] 
[30:59] assets  and  specially  cars  will  change  a
[31:02] 
[31:02] lot  and  at  the  same  time  the  on-demand
[31:05] 
[31:05] economy  is  something  very  new  we  could
[31:08] 
[31:08] also  be  considered  on  the  man  as  well  so
[31:11] 
[31:11] it's  tags  that  you  apply  and  retain
[31:14] 
[31:14] platforms  are  more  pure  on  a  specific
[31:17] 
[31:17] tag  and  others  less  and  especially  there
[31:21] 
[31:21] are  some  companies  or  platforms  trying
[31:24] 
[31:24] to  benefit  from  these  tags  in  a  way  that
[31:27] 
[31:27] it's  maybe  not  the  purest  term  but  I  I
[31:31] 
[31:31] think  that  as  a  blah
[31:33] 
[31:33] form  our  main  focus  is  to  have  a  product
[31:37] 
[31:37] or  have  a  service  that  is  the  best  for
[31:40] 
[31:40] the  user  that  creates  value  in  a  way
[31:42] 
[31:42] that  it's  super  easy  and  this  technology
[31:45] 
[31:45] that  we  are  developing  that  we  are
[31:48] 
[31:48] creating  and  for  example  on  dr  e  now
[31:51] 
[31:51] apart  from  our  absence  oh  you  can
[31:54] 
[31:54] install  a  device  in  your  car  so  you  can
[31:58] 
[31:58] as  a  sum  owner  enable  rentals  without
[32:03] 
[32:03] physically  meet  and  by  activating  the
[32:07] 
[32:07] car  and  then  the  person  renting  opens
[32:09] 
[32:09] the  car  with  a  smartphone  so  this  we
[32:11] 
[32:11] call  it  drive  you  open  all  this
[32:13] 
[32:13] technology  facilitates  the  way  of  doing
[32:17] 
[32:17] this  kind  of  new  interactions  and  this
[32:20] 
[32:20] is  creating  a  new  new  service  that  that
[32:26] 
[32:26] we  are  trying  to  offer  that  is  more  on
[32:28] 
[32:28] the  on  demand  side  you  want  a  car  you
[32:31] 
[32:31] click  tap  on  on  the  smartphone  and  you
[32:34] 
[32:34] have  one  so  we  are  all  on  many  ways  of
[32:39] 
[32:39] the  spectrum  but  some  companies  are  more
[32:41] 
[32:41] on  one  side  so  on  the  other  side  and
[32:43] 
[32:43] unshrink  economies  just  attack  there  is
[32:46] 
[32:46] there's  an  interesting  work  from  another
[32:48] 
[32:48] American  professor  called  Boyd  coil  what
[32:50] 
[32:50] probably  lives  in  Barcelona  he  created  a
[32:52] 
[32:52] comp  ask  in  a  circle  with  six  axis  a
[32:55] 
[32:55] little  bit  what  am  I  was  saying  so  d  and
[32:58] 
[32:58] what  you  do  is  you  characterize  the
[33:00] 
[33:00] company  that  is  you  apply  that  the  label
[33:03] 
[33:03] sharing  economy  but  then  you  analyze  our
[33:05] 
[33:05] their  market  oriented  so  they  are  have
[33:07] 
[33:07] monetary  exchange  they  are  sharing
[33:09] 
[33:09] sharing  costs  or  they  are  doing
[33:11] 
[33:11] something  for  free  or  alternative
[33:12] 
[33:12] currencies  and  tentative  value  exchange
[33:14] 
[33:14] are  they're  using  private  technology
[33:16] 
[33:16] something  into  him  or  something
[33:18] 
[33:18] something  in  between  or  open
[33:20] 
[33:20] technologies  do  they  have  a  traditional
[33:22] 
[33:22] approach  for  companies  centrally  stick
[33:25] 
[33:25] with  shareholders  or  they  are  closer  to
[33:27] 
[33:27] a  cooperative  model  and  a  half  six  axis
[33:30] 
[33:30] and  you  actually  what  you  do  is
[33:31] 
[33:31] characterized  the  the  company  and  we
[33:33] 
[33:33] will  see  the  coexistence  of  different
[33:35] 
[33:35] types  of  companies  and  approach  in  the
[33:37] 
[33:37] sector  so  for  example  in  tourism  Airbnb
[33:41] 
[33:41] stem  always  known
[33:42] 
[33:42] well  known  one  which  we  the  more
[33:44] 
[33:44] traditional  in  terms  of  company  and  in
[33:46] 
[33:46] terms  of  monetary  exchange  is  very
[33:47] 
[33:47] traditional  although  they  organized  they
[33:49] 
[33:49] offer  end  of  the  man  in  a  different  way
[33:50] 
[33:50] they  optimize  that  but  then  you  have
[33:53] 
[33:53] home  exchange  where  the  value  is  not
[33:55] 
[33:55] change  in  a  different  way  or  you  have
[33:58] 
[33:58] cultural  thing  that  calls  for  free  and
[33:59] 
[33:59] it's  a  social  exchange  so  we  will  see
[34:02] 
[34:02] that  also  in  mobility  and  other  sectors
[34:04] 
[34:04] diff  different  different  types  and
[34:06] 
[34:06] people  will  choose  and  we'll  have  an
[34:07] 
[34:07] ecosystem  of  different  options  that's  it
[34:10] 
[34:10] and  two  to  run  yourself  we  could  be
[34:12] 
[34:12] talking  for  hours  but  its  way  we  gotta
[34:15] 
[34:15] wrap  it  up  somehow  and  that's  the  last
[34:17] 
[34:17] question  2016  has  been  quite  a  year  with
[34:22] 
[34:22] a  lot  of  conflicts  but  you  know  the  year
[34:24] 
[34:24] is  ending  soon  and  we're  going  into  a
[34:26] 
[34:26] new  year  yeah  you're  involved  with
[34:29] 
[34:29] Barcelona  Activa  and  and  you  know
[34:31] 
[34:31] government  and  everything  what  do  you
[34:34] 
[34:34] think  of  the  next  year  it's  gonna  be
[34:35] 
[34:35] another  year  with  conflicts  what  do  you
[34:37] 
[34:37] think  no  i  don't  think  so  i  think  that
[34:39] 
[34:39] we  are  going  on  if  it  will  be  the  year
[34:43] 
[34:43] of  the  a  of  the  agreements  of  the
[34:45] 
[34:45] agreements  of  the  rebooting  limits  on
[34:48] 
[34:48] the  manage  manage  in  terms  of  Tiryns  is
[34:52] 
[34:52] basic  know  that  it's  very  important  to
[34:54] 
[34:54] manage  not  only  to  to  complain  you  know
[34:57] 
[34:57] not  only  to  to  be  what  is  grown  but  also
[35:01] 
[35:01] to  to  develop  a  good  a  strategic  plan
[35:04] 
[35:04] for  a  half  alone  or  long-term  not  for
[35:08] 
[35:08] the  next  year  alone  half  over  long-term
[35:11] 
[35:11] yeah  and  in  that  case  i  think  that  they
[35:15] 
[35:15] are  very  they  are  ready  to  do  it  after
[35:18] 
[35:18] this  year  that  is  still  being  hard  yeah
[35:21] 
[35:21] i'll  tell  you  optimistic  as  well  for  the
[35:24] 
[35:24] next  year  I'm  an  optimistic  person  in
[35:26] 
[35:26] general  yeah  i  think  i  think  i  have
[35:28] 
[35:28] things  will  evolve  and  and  i  think  also
[35:31] 
[35:31] what  type  of  not  only  locally  but
[35:33] 
[35:33] globally  so  we  are  we  are  getting  a
[35:35] 
[35:35] global  knowledge  on  it  on  this  topic
[35:37] 
[35:37] that  we  can  and  we  can  tap  into  and  i
[35:42] 
[35:42] think  more  of  this  knowledge  is  being
[35:43] 
[35:43] shared  among  cities  and  they  are
[35:45] 
[35:45] coordinating  better  and  better  and  i
[35:47] 
[35:47] think  it  will  be  at  the  year  also  of  the
[35:49] 
[35:49] of  the  cities  and  the  sharing  economy
[35:50] 
[35:50] and  we  shall  fest  in  in  Paris  is  going
[35:53] 
[35:53] to  be  devoted  to  the  cities  because  it
[35:55] 
[35:55] is
[35:56] 
[35:56] space  9  I  think  we'll  see  more  of  this
[35:58] 
[35:58] regulation  coming  to  coming  to  the
[36:00] 
[36:00] cities  and  Richard  Richard  debate  and
[36:02] 
[36:02] sharing  and  sharing  best  practices
[36:05] 
[36:05] [Music]